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About the Role

We are seeking our first Product Marketing Manager (PMM) to build, own, and scale a function that defines how we communicate our story. As the link between Product and Go-to-Market, you will translate complex product features into compelling narratives for customers. You will collaborate with the GTM Enablement lead to ensure Sales and Customer Success teams are well-equipped and confident in delivering messaging. Your role will span from roadmap development to launch and adoption, ensuring our narrative is consistent, engaging, and impactful. This position requires both hands-on execution and strategic building, with opportunities for future leadership growth.

Responsibilities

Build messaging frameworks by persona, industry, and use case.
Translate market, customer, and competitor insights into strategy.
Create Go-to-Market tools such as battlecards and objection guides.
Lead Go-to-Market planning and execution for product launches.
Develop launch briefs, narratives, assets, and playbooks.
Align Sales and Customer Success readiness with external messaging.
Partner with GTM Enablement on core messaging and collateral.
Ensure consistent, differentiated storytelling across teams.
Support demand generation and customer marketing with positioning.
Create decks, one-pagers, briefs, and web copy tied to outcomes.
Translate technical capabilities (AI, ML, automation) into buyer-ready narratives.
Ground thought leadership in product differentiation.
Build the foundation for scaling product marketing functions.

Requirements

4+ years in B2B SaaS, including 2+ years in product marketing.
Experience in growth-stage SaaS, selling to enterprise buyers.
Proven success driving GTM strategy and product launches.
Skilled at simplifying complex products into clear value propositions.
Hands-on experience with sales collateral, web copy, one-pagers, and decks.
Familiarity with market research, personas, and competitive intelligence.
Experience in high-growth B2B SaaS.
Love working at the intersection of product, sales, CS, and marketing.
Desire to build a function from the ground up.
Comfortable with both detailed execution and big-picture thinking.

Skills

Product Marketing
Go-to-Market Strategy
Messaging Frameworks
Sales Enablement
Content Creation
Market Research
Persona Development
Competitive Intelligence
AI
ML
Automation
B2B SaaS
Enterprise Sales

Location

Toronto HQ (Hybrid)

Work Type

Hybrid
Full-time

Experience Level

Mid-level
Senior-level

Salary/Compensations

$100,000 - $140,000 CAD

Benefits

Flexible hybrid environment
Health and dental coverage
Competitive compensation
Stock options
Rapid career development opportunities
Learning and professional development fund
Company events
Generous Paid Time Off
Paid Sick Days
Casual Dress code
Employee Referral Bonus
Tuition Assistance
Recognition Programs

About the Company

Wisedocs is a fast-growing, venture-backed AI platform transforming insurance claims analysis.
We have raised approximately $20M USD, employ over 100 people globally, and serve over 90 customers across North America and Australia.
Our revenue is doubling year over year.
Founded by experts with firsthand claims process experience, Wisedocs combines deep domain knowledge with next-gen AI trained on over 100M documents.
Our platform converts complex medical records into clear, structured insights, supported by expert human oversight.
We are a mission-driven team building intelligent products that simplify complexity, accelerate decision-making, and make a significant impact.

Equal Opportunity

Wisedocs AI is an equal opportunity employer and is committed to providing employment accommodation in accordance with AODA.
If you require an accommodation, please notify us and we will work with you to meet your needs.