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About the Role

Crimson Education is seeking a highly organised, detail-oriented, and commercially aware Sales Development Representative to support the UK & Europe sales process. This role is ideal for someone calm, efficient, and accurate, comfortable working behind the scenes to facilitate the sales journey and potentially transition into a full sales consultant role. The position involves supporting prospective families from initial lead engagement through to finalising programmes and coordinating next steps, ensuring a polished and professional client experience.

Responsibilities

Support lead outreach and follow-up for MQL, webinar, event and school partnership leads
Assist with consultation preparation and post-consultation follow-up
Create student appraisals, programme summaries and sales documents in Canva, PandaDoc and other tools
Support invoicing, contract preparation and administrative next steps
Help Sales Consultants and Academic Advisors deliver a polished and consistent client experience
Maintain accurate CRM records and ensure lead movement is properly tracked
Provide families with relevant information, resources and reminders during the sales process
Ensure no lead, follow-up task, proposal or documentation requirement falls through the cracks
Call, email and message MQL, webinar, event and school leads to support timely follow-up and progression towards consultation
Respond to prospective family enquiries in a professional, warm and timely way
Support consultation booking by following up with leads, confirming details and helping families understand next steps
Provide relevant resources to families where appropriate, including webinar links, case studies, admissions guides and programme information
Support event and campaign follow-up by helping segment leads, identify next actions and track engagement
Maintain a professional early point of contact for families who are not yet ready for a full sales conversation
Support Sales Consultants and Academic Advisors with preparation before consultations, including student context, lead notes, relevant campaign information and prior communication history
Create and format student appraisals, programme proposals, tailored recommendations and supporting documents
Prepare high-quality Canva and PandaDoc materials quickly and accurately, using approved templates and guidance
Support the preparation of post-consultation follow-up materials, ensuring they are clear, polished and aligned with the family’s goals
Help ensure each family receives the right documents, links, resources and next-step instructions after consultation
Follow up on missing information required to complete appraisals, proposals, contracts or invoices
Maintain accurate Salesforce records, including lead notes, consultation status, next actions, family requirements and follow-up tasks
Support invoice creation, payment follow-up and administrative coordination where required
Help manage the movement of leads through the sales funnel by ensuring tasks, documentation and next steps are completed on time
Track which families have received appraisals, proposals, contracts, invoices and follow-up resources
Work across platforms including Salesforce, Groove, Canva, PandaDoc, Google Workspace and internal Crimson systems
Maintain strong attention to detail across spelling, formatting, pricing, student information, dates and programme details
Help Sales Consultants stay organised by supporting follow-up requirements, campaign tracking and documentation requirements
Support the creation and maintenance of reusable sales assets, templates, FAQs and follow-up materials
Identify common client questions or process bottlenecks and suggest ways to improve communication or documentation
Help ensure that Crimson’s tone, formatting and client-facing materials remain polished and consistent
Work closely with Sales, Marketing, Admissions and Operations teams to ensure families experience a smooth and professional journey

Requirements

Excellent organisation skills and very strong attention to detail
Strong written and spoken English
Ability to work quickly and accurately across multiple tasks and deadlines
Strong commercial acumen and sales mindset
Strong administrative ability, including document preparation, CRM updates, invoice support and follow-up tracking
Professional, warm and confident communication style with parents, students and internal teams
Strong phone manner and ability to build rapport with families when supporting lead outreach
Ability to follow templates while also applying judgement and accuracy
Comfortable working in a fast-paced sales environment without needing to be the primary salesperson
Able to manage repetitive process tasks while maintaining quality and care
Strong judgement around confidentiality, family information, pricing and client communication
Interest in education, university admissions and helping families make important decisions
Calm, practical, reliable and solutions-focused
Able to support sales outcomes without needing to own the full sales conversation
Experience in sales support, admissions support, education administration, client services, customer success, operations or sales coordination
Experience preparing proposals, appraisals, reports, client-facing documents or contracts
Experience working with parents, students or high-consideration client services
Familiarity with UK, US or international university admissions is helpful, but not essential
Prior experience in an education, tutoring, EdTech, school or admissions environment is advantageous

Skills

Salesforce
Groove
Canva
PandaDoc
Google Workspace
CRM
Document preparation
Invoice support
Follow-up tracking
Communication
Sales administration

Location

Remote

Work Type

Full-time
Remote

Experience Level

Entry level
Mid level

Benefits

Remote working opportunity
Ongoing training and mentorship
Exposure to a fast-growing global EdTech company
Work closely with experienced Sales, Admissions, Marketing and Operations teams
$1,000 training budget per year
Psychologist on staff
Fireside chats and workshops to help the team continuously level up
Radical Candour is a feedback approach we live by
We’re a global player with 28+ markets across the globe

About the Company

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow.
Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century.
Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
Our tech platform connects tutors and mentors to high school students aiming to achieve admission to top universities in the US, UK, EU and beyond.