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About the Role

Adams Street Partners is seeking a marketing leader to drive growth for its Private Wealth Solutions business. This individual will develop and execute a marketing strategy to build awareness, strengthen brand preference, and deepen engagement among RIAs, financial advisors, and wealth platforms. The role requires deep knowledge of the wealth management ecosystem, financial markets, and private markets investment products. The successful candidate will be a strategic, hands-on marketer with a proven ability to influence advisors and platforms through compelling positioning, content, and campaign execution.

Responsibilities

Develop and execute a scalable, data-driven marketing strategy for Adams Street’s Private Wealth Solutions business, focusing on increasing awareness, consideration, and adoption among financial advisors, RIAs, and wealth platforms.
Translate Adams Street’s private markets capabilities, investment expertise, and product offerings into clear, compelling messaging tailored to the private wealth channel.
Build a strong understanding of Adams Street’s investment strategies and solutions to deliver relevant marketing programs, content, and best practices for advisors and their clients.
Lead the development and ongoing refinement of high-quality marketing content across channels, including web, email, social media, print, video, and audio.
Build and maintain advisor-facing marketing resources, including content libraries, website content, and campaign assets, while identifying opportunities to strengthen messaging, improve presentation, and enhance the user experience.
Partner closely with internal stakeholders to develop and execute targeted advertising campaigns that educate, engage, and convert advisors into advocates for Adams Street’s solutions.
Lead brand-building initiatives that position Adams Street as a trusted private markets partner to financial advisors, RIAs, and wealth platforms.
Monitor competitive activity, industry trends, advisor needs, and channel best practices to inform messaging, content strategy, and campaign development.
Analyze campaign and content performance, using data and insights to optimize effectiveness, increase engagement, and support business objectives.
Collaborate across Marketing, Wealth Management, Investor Relations, Investment Teams, Compliance, and other internal partners to ensure alignment and seamless execution of key initiatives.
Ensure all marketing materials and communications comply with applicable regulatory and compliance standards within the wealth management and private markets environment.

Requirements

Bachelor’s degree required; marketing, communications, finance, or related field preferred.
Significant experience in wealth management, asset management, or related financial services marketing.
Strong track record of marketing to financial advisors, RIAs, and wealth platforms.
Deep understanding of the wealth management landscape, advisor business models and their needs.
Strong knowledge of investment products, including private markets offerings and evergreen fund structures.
Proven success developing integrated, multi-channel marketing campaigns that drive brand awareness, advisor engagement, and business growth.
Excellent writing, communication, and storytelling skills, with the ability to simplify complex investment topics.
Strong analytical, project management, and cross-functional collaboration skills, with a high level of accuracy, organization, and execution.
Experience marketing private markets solutions within the private wealth or intermediary channel.
Familiarity with advisor education, product launch support, and platform-oriented marketing strategies.
Comfort operating as both a strategist and a doer in a lean, high-performing environment.

Skills

Marketing strategy development and execution
Content creation and management
Digital marketing (web, email, social media)
Campaign management and analysis
Brand building
Competitive analysis
Data analysis and optimization
Cross-functional collaboration
Regulatory compliance
Financial markets understanding
Private markets investment products knowledge
Wealth management ecosystem knowledge
Storytelling
Project management

Location

New York City

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor's degree

Salary/Compensations

$170,000—$250,000 USD

Benefits

Medical, dental, and vision coverage
401(k) with immediate vesting and employer match
Profit sharing
Flexible spending accounts (FSA)
Paid parental leave, including adoption
Generous paid time off
Commuter benefits
Employer-paid short- and long-term disability and life insurance
Access to additional voluntary benefits

About the Company

Adams Street Partners is a global private markets investment manager with nearly $73 billion in assets under management.
The firm is 100% employee-owned, fostering a culture of collaboration, intellectual rigor, integrity, and professional development.
Adams Street was named one of Pension & Investments’ Best Places to Work in Money Management for eight consecutive years.
Employees operate as a single global team, integrating expertise across primary investments, secondary investments, growth equity, private credit, and co-investments.
Adams Street is a private markets pioneer, inducted into the Private Equity Hall of Fame in 2000.
Founded over 50 years ago, the firm serves leading public and corporate pension plans, foundations, endowments, insurance companies, registered investment advisors, and high net worth individuals worldwide.
Adams Street has offices in Abu Dhabi, Austin, Beijing, Boston, Chicago, Hong Kong, London, Munich, Menlo Park, New York, Seoul, Singapore, Sydney, Tokyo and Toronto.

Equal Opportunity

Adams Street Partners is an equal opportunity employer.