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About the Role

The Manager, Brand Strategy (Family) will be responsible for bringing global Family strategy to life through integrated planning, asset development, and market-ready execution. This role partners closely with the Partnerships team and supports the Director and Senior Manager on priority initiatives, ensuring campaigns are cohesive, on-brief, and easily adoptable by markets.

Responsibilities

• Support the new Family Strategy and Future of Play.
• Lead development of the integrated marketing communications (IMC) approach for global Family campaigns, connecting channel roles, messaging, and assets into a cohesive plan.
• Produce and coordinate core global campaign assets, partnering with internal teams and agencies to ensure timely, on-brand deliverables that are easy for markets to adopt.
• Collaborate with the Partnerships team to manage partner relationships through campaign development, driving alignment, surfacing opportunities, and ensuring partner needs are reflected in plans.
• Support the Director and Senior Manager on key strategic projects, contributing to analysis, briefs, recommendations, and market updates.
• Manage timelines, inputs, and decision points, and synthesize feedback into clear next steps to maintain project momentum.

Requirements

• Experience in brand strategy, integrated marketing, and/or campaign development.
• Ability to build integrated plans and translate strategy into clear campaign guidance and assets.
• Comfort with conceptual thinking and curiosity.
• Ability to coordinate multiple stakeholders (markets, agencies, and cross-functional partners) and manage projects against timelines.
• Detail-oriented and organized with strong project management skills and a high bar for quality.
• Strong communication skills, including writing clear briefs, synthesizing feedback, and creating simple narratives.

Skills

• IMC planning and campaign integration
• Asset development
• Cross-functional collaboration (Partnerships, markets, agencies)
• Project management and operational excellence
• Clear writing, briefing and stakeholder communication
• Problem solving and follow-through

Salary/Compensations

• $115,872.00 - $144,840.00 per year

Benefits

• Sabbatical program
• Tuition assistance
• Flexible work arrangements
• Health and welfare benefits
• Comprehensive health insurance (medical, prescription drug, mental health, dental, and vision coverage)
• Life insurance
• 401(k) plan
• Adoption assistance program
• Educational assistance program
• Flexible ways of working
• Time off policies (sick leave, parental leave, and vacation/PTO)

About the Company

• McDonald’s is a globally recognized brand with restaurants in over 100 countries, serving 70 million customers daily.
• The company operates from a position of strength with an updated growth strategy focused on anticipating customer desires and realizing further growth potential.
• McDonald's values inclusivity, service, integrity, community, and family.
• The company is dedicated to using its scale for good through initiatives like Ronald McDonald House support, Youth Opportunity projects, and sustainability efforts.
• McDonald's offers a broad range of outstanding benefits.

Equal Opportunity

• McDonald’s is an equal opportunity employer committed to the diversity of its workforce.
• The company promotes an inclusive work environment that creates feel-good moments for everyone.
• McDonald’s provides reasonable accommodations to qualified individuals with disabilities.
• McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy, race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.