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About the Role

IWBI is seeking a Content Marketing Specialist to manage the content engine from strategy to execution. This role focuses on building demand generation funnels, growing the WELL community, and highlighting client stories through video and storytelling, while leveraging AI tools and HubSpot to drive pipeline growth.

Responsibilities

• Develop and own full-funnel content strategy from TOFU to conversion.
• Integrate AI-assisted workflows into content ideation, production, and distribution.
• Lead ideation, scripting, filming, and editing of video content.
• Create diverse content assets including guides, tutorials, articles, webinars, and case studies.
• Identify and elevate customer stories to support community growth.
• Collaborate with thought leaders to advance the mission of creating healthier buildings.
• Execute SEO strategies to increase organic traffic and search authority.
• Manage integrated campaigns and partner with sales teams to convert prospects.

Requirements

• At least 5 years of experience in content marketing, content strategy, and video production.
• Experience working with HubSpot or similar CRM platforms.
• Strong video storyboarding, production, and editing capabilities.
• Ability to manage competing priorities in a fast-paced environment.
• Agile, self-driven, and results-oriented approach.
• Passion for creating and building.

Skills

• Content Strategy
• Video Production
• Video Editing
• Storytelling
• AI Tools
• HubSpot
• SEO
• Campaign Management

Location

• New York, NY

Work Type

• Full Time

Experience Level

• At least 5 years of experience

Salary/Compensations

• $90,000 - $110,000 / year

Benefits

• Medical, Dental, and Vision coverage
• 401(k) retirement plan with employer match
• Life insurance and AD&D
• Short-term and long-term disability
• Health Spending Account (HSA)
• Flexible Spending Account (FSA)
• Commuter benefits
• PTO and VTO days
• Parental leave policy
• Wellness stipend
• Citibike and Class Pass subscription
• Annual ergonomics evaluation
• Employer-supported childcare

About the Company

• IWBI is on a mission to create healthier buildings and organizations for people everywhere and to convene the global community of experts making that happen.