Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Automate and scale the organic growth engine by translating SEO and AEO strategy into automated workflows, content brief generation pipelines, LLM visibility monitoring, and content deployment automation.

Responsibilities

• Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment
• Work with the organic growth strategy lead to translate SEO/AEO strategy into workflow specs the build team can implement
• Monitor LLM visibility across priority topics, products, and markets, and automate the alerting and response workflows when visibility shifts
• Automate content brief generation, pulling competitive gaps, search signal, and AEO data into structured briefs that feed the AI creative layer
• QA content outputs from the AI content agents, ensuring accuracy, brand alignment, and SEO/AEO best practice compliance before deployment
• Define knowledge base inputs for the organic growth agents, what content rules, standards, and market specific requirements should be codified
• Extend systems thinking to other growth levers as the engine scales, CRO content, onboarding copy, localization workflows, and beyond

Requirements

• 3+ years in SEO with strong technical understanding, including crawling, indexing, and ranking
• Familiarity with AEO and LLM visibility concepts
• CMS and content pipeline experience
• Systems thinking ability to map organic content workflows
• Data comfort to interpret organic performance data and define agent optimization goals
• Strong written communication skills for creating precise workflow specifications

Skills

• SEO
• AEO
• LLM visibility
• CMS
• Content pipeline automation
• Workflow automation
• Systems thinking
• Data analysis
• Written communication

Location

• Remote

Work Type

• Full-time

Experience Level

• Mid-level

About the Company

• Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks.
• Payward has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
• Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe.
• Kraken offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Equal Opportunity

• Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table.
• We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job.
• We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
• We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process.
• As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
• We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.