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About the Role
We are seeking a Field Marketing Director to design and execute impactful in-person experiences that drive pipeline growth, enhance customer relationships, and establish Bretton as a leader in the compliance conversation. This is a foundational role where you will create the event strategy, build operational processes, and develop playbooks for a growing company.
Responsibilities
- Build and own the field marketing calendar, ensuring presence at key industry events and coordinating with field trips and executive experiences.
- Partner with the Partnerships team to build Bretton’s brand recognition as the Leading Compliance AI Platform.
- Drive pipeline and revenue by designing targeted prospect events and collaborating with Sales on pre- and post-event outreach.
- Develop customer and prospect relationships by hosting key stakeholders at events.
- Lead event creation, production, and logistics, developing playbooks throughout the process.
- Manage a significant budget, including vendor negotiations, onsite execution, and staffing.
- Extend event impact by collaborating with the Marketing Team on post-event deliverables like video, photography, and content.
- Rigorously measure success, tracking engagement, pipeline attribution, and cost efficiency to inform future event strategies.
Requirements
- Proven track record of owning and executing B2B field marketing events that yield measurable results.
- History of creating experiences that deliver business outcomes and generate pipeline.
- Experience building a field marketing motion from the ground up, with developed playbooks.
- Experience collaborating closely with Sales and Partnerships on account targeting, pre-event outreach, and post-event follow-up.
- Ability to blend creativity with operational rigor, including vendor management, event registration, post-event workflows, and metrics tracking.
- Comfort working with senior executives and influencing cross-functional stakeholders.
- Proactive, scrappy, and collaborative working style with a desire to build a category-defining product.
- Strong network of event industry contacts, including venues, production agencies, and AV partners.
- Experience with the financial crime or compliance industry (Bonus Points).
- Experience producing events for bankers (Bonus Points).
Skills
- Field Marketing
- Event Management
- B2B Marketing
- Pipeline Generation
- Relationship Building
- Budget Management
- Vendor Negotiation
- Cross-functional Collaboration
- Metrics Tracking
- Executive Communication
Location
- Remote
Work Type
- Full-time
Experience Level
- Director
Salary/Compensations
- Competitive salary + equity + commission
Benefits
- Comprehensive healthcare
- 401k matching
- Commuter benefits
- Unlimited PTO + holidays
- Unlimited sick days
- Flexible leave options
- DoorDash and Uber for late work nights
About the Company
- Join us in building AI that protects the global financial system from financial crimes that fund terrorism, human trafficking, and other serious threats.