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About the Role

FT Academy is the Financial Times’ learning business, dedicated to empowering individuals and organisations through world-class professional learning experiences. As the Marketing Manager, you will plan, deliver and optimise integrated marketing campaigns across the FT Academy portfolio, including the FT Board Director Programme and its flagship NED Diploma. This is a broad, hands-on role combining campaign delivery, product marketing and marketing operations, working closely with colleagues across Commercial, Operations, Brand & Design and the wider FT to drive awareness, lead generation, enrolment and customer engagement.

Responsibilities

Develop and deliver integrated marketing campaigns across the FT Academy portfolio, including flagship programmes such as the NED Diploma.
Deliver multi-channel campaigns across email, paid media, social media and internal FT channels.
Support programme launches and commercial initiatives that drive customer acquisition, engagement, enrolment and retention.
Partner with Commercial and Operations colleagues to align marketing activity with revenue and enrolment objectives.
Manage campaign timelines, budgets and project plans to ensure activity is delivered effectively and on schedule.
Lead the execution of marketing campaigns within Bloomreach, including audience segmentation, campaign builds and automated customer journeys.
Maintain high campaign standards through robust testing, quality assurance and continuous process improvement.
Maintain marketing databases and ensure customer data is accurate, compliant and fit for purpose.
Act as the marketing team’s lead for GDPR, consent management and marketing compliance.
Develop and maintain marketing processes, documentation and best-practice guidance.
Find opportunities to improve marketing effectiveness and efficiency through automation and AI.
Monitor campaign performance against agreed benchmarks and commercial objectives.
Produce regular reports and dashboards to support marketing and commercial decision-making.
Analyse customer behaviour and campaign performance to identify optimisation opportunities.
Support customer segmentation and database growth strategies using audience insight and data.
Recommend and implement testing initiatives that continually improve marketing effectiveness.
Manage website content, ensuring it remains accurate, engaging and up to date.
Write and edit clear, persuasive marketing copy across email, web, social media and promotional materials.
Work with Brand & Design colleagues to develop creative assets that support campaign objectives.
Ensure messaging consistently reflects the FT Academy proposition and the wider FT brand.
Build strong working relationships with marketing teams across the FT, including FT Live, FT Commercial and the Reader Revenue Group.
Manage relationships with external agencies and marketing partners where appropriate.
Support wider FT Academy marketing initiatives and contribute to the continuous improvement of marketing activity.

Requirements

Around five years’ experience (or equivalent) in a marketing role.
Experience supporting commercial teams to achieve lead-generation, enrolment or revenue objectives.
Strong experience planning and delivering integrated, multi-channel marketing campaigns.
Experience using a marketing automation platform such as Bloomreach or a comparable system.
A good understanding of CRM systems, customer segmentation and marketing data.
Experience managing marketing compliance requirements, including GDPR and consent management.
Strong analytical skills, with the ability to interpret data and translate insights into practical action.
Excellent copywriting, editing and communication skills.
Strong project management, organisation and prioritisation skills.
A commercially focused approach and experience delivering measurable marketing outcomes.
Confidence working collaboratively across multiple teams and stakeholder groups.
Curiosity about emerging marketing technologies and AI, with a willingness to test new ways of working.

Skills

Marketing automation platform (e.g., Bloomreach)
CRM systems
Customer segmentation
Marketing data analysis
GDPR compliance
Consent management
Copywriting
Editing
Communication
Project management
Organisation
Prioritisation
Data interpretation
AI
Emerging marketing technologies

Location

Remote
Hybrid

Work Type

Hybrid
Flexible working

Experience Level

Around five years’ experience

Benefits

Generous annual leave
Medical cover
Inclusive parental leave packages
Subsidised gym memberships
Opportunities to give back to the community

About the Company

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
FT Academy is the Financial Times’ learning business, dedicated to empowering individuals and organisations through world-class professional learning experiences.
Combining the FT’s trusted journalism, expert faculty and practical learning design, FT Academy helps professionals build the knowledge, skills and confidence to lead in an increasingly complex world.
Its portfolio includes executive education programmes, professional development courses, board education and educational resources for schools, serving learners at every stage of their leadership journey.

Equal Opportunity

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued.
A supportive workplace is one where employees feel they can be themselves and operate to their full potential.
We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
We are a Disability Confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments or personalisation as part of the application process or to enable you to attend an interview.