Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
As a Senior Marketing & Growth Strategist, you will define and execute the communication, engagement, and conversion strategy for the Hub. You will own the full growth lifecycle across the Hub surface, driving activation, engagement, and long-term adoption by helping customers move from a single-product relationship to a broader team.blue ecosystem experience.
Responsibilities
- Translate product capabilities and cross-brand use cases into clear, crisp customer-facing messaging.
- Design and iterate cross-brand notifications, in-product CTAs, onboarding nudges, and conversion experiments.
- Build and execute multi-channel user communication programs across email, in-product messaging, and other relevant surfaces.
- Define hypotheses, run A/B tests, analyse results, and scale what works.
- Instrument tracking, monitor funnel and engagement metrics, and continuously improve CTR, activation, conversion, engagement, and cross-brand adoption.
- Use analytics, automation, and AI-assisted tools to support experimentation, segmentation, personalisation, copy iteration, and performance analysis.
- Partner closely with Product and Data on event triggers, segmentation logic, journey design, and in-product communication strategy.
- Write high-quality copy for notifications, in-product messages, landing pages, and lifecycle communications.
Requirements
- 5+ years of experience in growth, product, lifecycle, or digital marketing, with hands-on ownership from zero-to-one through scale in a startup or scale-up environment.
- Strong background in SaaS, platforms, or apps, ideally serving SMB/Prosumer customers.
- Proven ability to own growth outcomes end-to-end, including defining KPIs and driving measurable impact.
- Hands-on experience designing and executing growth programs, including experimentation and A/B testing.
- Comfortable working with event schemas, funnels, cohorts, and behavioural signals.
- Fluency in analytics, tracking, and modern growth tooling.
- Demonstrated use of AI-augmented workflows in daily work.
- Excellent copywriting, positioning, and storytelling skills for SaaS products.
- Clear, structured communicator who collaborates effectively with Product, Engineering, Data, and commercial stakeholders.
- Strong individual contributor mindset with a bias toward action; reliable, autonomous, detail-oriented, and comfortable operating in a fast-paced, ambiguous, highly cross-functional environment.
- Must have the right to work in the country of application.
- Relocation packages or sponsorship visas are not supported.
Skills
- Growth Marketing
- Product Marketing
- Lifecycle Marketing
- Digital Marketing
- SaaS
- Platform
- App Marketing
- Experimentation
- A/B Testing
- Customer Behavior Analysis
- Growth Loops
- Analytics
- Tracking
- Growth Tooling
- Lifecycle Automation
- Segmentation
- Personalisation
- AI-assisted Workflows
- Copywriting
- Positioning
- Storytelling
- Communication
- Collaboration
Experience Level
- Senior
About the Company
- team.blue is an ecosystem of 60+ successful PaaS and SaaS brands working together across 22 European countries.
- Provides 3.5 million SMB customers with everything they need to succeed online.
- Brands offer services from domain names, email, shared hosting, e-commerce, and server hosting solutions, as well as specialist SaaS providers with adjacent products like compliance and marketing tools.
- team.blue hub is a new internal startup within the team.blue group, created to deliver a unified, intelligent experience across all team.blue brands.
- The Hub team operates with complete autonomy, using AI as leverage across every workflow to ship fast, think clearly, and achieve measurable results.
- The company is committed to caring for the environment and each other, with ongoing ESG efforts and ambitious sustainability goals.
- Values respect, openness, and trusted collaboration, and does not tolerate intolerance.
Equal Opportunity
- Everyone is welcome here. Diversity & Inclusion are at our core.
- We do not tolerate intolerance.