Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Wealthsimple is seeking a Growth Engagement Specialist to lead proactive client communication initiatives. This role involves planning and executing growth marketing campaigns using AI-assisted tools, balancing technical and creative aspects of consumer performance marketing.

Responsibilities

• Own day-to-day execution of multi-channel marketing campaigns (in-app content, email, mobile push), including audience segmentation, journey orchestration, template building, QA, deployment, and performance reporting.
• Utilize AI tools to accelerate QA, content generation, campaign briefs, and reporting, and help build repeatable AI-powered workflows.
• Collaborate with the Growth Engagement product team to enhance marketing tooling and develop client journeys.
• Ideate and experiment with growth engagement strategies, including personalization and content variation, to drive client activation, retention, engagement, and cross-sell.
• Analyze campaign and program performance, proactively reporting on impact, client behaviors, and experimental results, using AI tools for acceleration.
• Execute and analyze A/B tests to improve campaign performance and conversion rates.

Requirements

• 2-5 years of hands-on experience with marketing automation platforms (Braze or Iterable preferred).
• Demonstrated ability to adapt quickly to new tools and processes.
• 1+ year of experience coding for email, or equivalent HTML/CSS skills.
• SQL experience is a plus.
• Genuine enthusiasm for using AI tools in daily marketing execution, with comfort experimenting with prompts, workflows, and AI-assisted QA.
• Strong understanding of audience segmentation across channels and campaigns.
• Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation.
• Required experience in campaign performance analysis, reporting, and A/B testing.
• Demonstrated experimental design ability is a strong plus.
• Familiarity with key elements of lifecycle marketing (acquisition, activation, engagement, retention) and automated customer journeys, triggered communications, and multi-channel campaigns.
• Experience with mobile marketing (push notifications, in-app messaging) is a plus.
• Proven success in working with cross-functional teams (Marketing, Product, Creative, Engineering, Data) to set and execute data-informed growth targets/OKRs.
• Naturally collaborative and empathetic with colleagues and clients.
• Curious and adaptable mindset, excited to keep pace with AI advancements in marketing and help teammates adopt new workflows.

Skills

• Marketing automation platforms
• HTML/CSS
• SQL
• AI tools (e.g. Claude, Braze AI)
• Audience segmentation
• Responsive design
• Inbox/deliverability
• Campaign performance analysis
• A/B testing
• Experimental design
• Lifecycle marketing
• Mobile marketing
• Cross-functional collaboration

Location

• Toronto, Canada
• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• 2-5 years
• 1+ year

Benefits

• Top-tier health benefits and life insurance
• Long-term group savings with employer match
• 20 vacation days
• 4 wellness days
• Unlimited sick and mental health days
• 90 days away: work outside Canada for up to 90 days per year
• Employee resource groups

About the Company

• Wealthsimple is Canada’s leading financial innovator, offering a full suite of simple, sophisticated financial products. The company serves over 4 million Canadians and holds over $125 billion in assets under administration. Founded in 2014, Wealthsimple is headquartered in Toronto, Canada. They are proud of what they've built and are focused on continuous innovation, moving quickly and building thoughtfully with new tools and AI.

Equal Opportunity

• We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
• We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs.
• We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.