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About the Role

Capital One is seeking a Performance Creative Lead to drive the creative strategy for its fastest-growing consumer product. This role involves leading the creative vision for social, video, and display content to accelerate mobile app adoption and user acquisition, working closely with the Growth team, Brand team, and external partners to build a high-volume, high-converting ad engine.

Responsibilities

• Lead Performance Creative Strategy: Own and drive the creative vision and strategy for social, video, and display advertising to fuel user acquisition for Capital One’s fastest-growing consumer product, focusing on performance metrics, conversion drivers, and channel growth.
• Scale App-Focused Channels: Lead creative execution across mobile app acquisition campaigns, developing winning, native-first creative concepts tailored for major channels.
• Manage Content Sourcing & Creative Pipeline: Establish, scale, and manage a robust content sourcing engine, collaborating with external creators, agencies, customer partners, and internal creative teams to produce high-performing video, static, and text ads.
• Drive Creative Testing & Iteration: Manage a high-volume performance creative pipeline, including writing briefs, analyzing video metrics, and collaborating with design teams to iterate on ad assets. Translate channel-specific performance data into creative insights and testing roadmaps.
• Collaborate Cross-Functionally: Work with the Growth team to align creative production with channel budgets, scaling targets, and growth goals. Partner with Capital One’s Brand team to ensure brand safety while pushing performance creative boundaries.
• Ensure Compliance & Operational Excellence: Audit active campaigns and maintain adherence to compliance processes within a regulated environment. Liaise with internal risk and legal teams to document and remediate compliance issues.

Requirements

• Bachelor’s Degree or military experience.
• At least 5 years of experience in digital marketing, performance marketing, or paid acquisition.
• At least 3 years of experience driving creative strategy and execution for paid social, video, or display advertising channels.
• At least 3 years of experience managing creative testing pipelines and partnering closely with paid media channel owners.
• Strong experience navigating strict compliance, legal, and risk frameworks within a highly regulated industry or corporate environment.
• Excellent stakeholder management skills, with the ability to translate complex channel data into clear, high-level business insights and strategic roadmaps for executive leadership.

Skills

• Performance Marketing
• Creative Strategy
• Social Media Advertising
• Video Advertising
• Display Advertising
• Mobile App Acquisition
• Content Sourcing
• Creative Pipeline Management
• Creative Testing
• Performance Data Analysis
• Brand Safety
• Compliance
• Risk Management
• Stakeholder Management

Location

• Remote
• McLean, VA
• New York, NY

Work Type

• Remote-Eligible
• Full-time

Experience Level

• At least 5 years of experience in digital marketing, performance marketing, or paid acquisition.
• At least 3 years of experience driving creative strategy and execution for paid social, video, or display advertising channels.
• At least 3 years of experience managing creative testing pipelines and partnering closely with paid media channel owners.
• At least 7 years of experience in digital marketing, paid media, or performance marketing.
• Proven track record as a meaningful contributor to a successful mobile app's rapid growth through conversion-focused performance creative.
• Deep hands-on experience designing winning performance creative for app-focused acquisition channels, specifically Meta, TikTok, and Reddit.
• Experience managing a high-volume performance creative pipeline, including writing briefs, analyzing video metrics (e.g., hook rates, watch time), and collaborating with design teams to rapidly iterate on ad assets.

Education Level

• Bachelor's Degree or military experience

Salary/Compensations

• Sales Territory: $161,500 - $184,300
• McLean, VA: $177,700 - $202,800
• New York, NY: $193,800 - $221,200
• Remote (Regardless of Location): $161,500 - $184,300

Benefits

• Eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
• Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

About the Company

• Capital One is an equal opportunity employer committed to diversity in the workplace.
• Capital One promotes a drug-free workplace.
• Capital One Financial is made up of several different entities.

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to gender, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status protected by applicable national, federal, state or local law.
• Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
• Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
• Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.