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About the Role

The Royal Ontario Museum (ROM) is seeking a strong storyteller to develop, execute, and track compelling media campaigns and outreach strategies. This role supports exhibitions, events, programs, and institutional initiatives to increase public awareness, drive attendance and engagement, and support ROM’s strategic direction.

Responsibilities

• Develop and implement comprehensive public relations strategies that promote exhibitions, curatorial research, public programs, acquisitions, and institutional initiatives, with a focus on increasing organizational profile and driving visitor attendance.
• Write and edit a variety of media materials – including news releases, media backgrounders, Q&A documents, communication plans, crisis management documents, briefing notes, and more.
• Secure media interviews through targeted pitching and compelling story concepts to ensure maximum coverage.
• Coordinate and supervise onsite media visits and shoots, as well as supporting ROM spokespeople (leadership, curators, etc.) with key messaging and advance interview preparation.
• Develop and sustain media contacts and relationships at the local, national, and international levels, and assist in maintaining media database.
• Actively respond to incoming media requests as required.
• Develop advance plans and effective messaging strategies to assist with timely management of communications issues.
• Track earned media coverage and produce campaign media reports for relevant stakeholder audiences.
• Collaborate closely across Museum departments to ensure impactful, aligned messaging across all communication channels.
• Assist with internal communications needs, including the development and distribution of all-staff emails and other messaging.
• Opportunity to assist with hiring and supervision of seasonal Communications intern.

Requirements

• A minimum of a college diploma (3 years) in a communications, public relations, journalism, or related program – OR an acceptable equivalent in education and experience.
• At least eight (8) years of progressive experience in public relations, media relations, or strategic communications – preferably within the arts and culture sector, nonprofits, higher education, or related fields.
• Exceptional writing and editing skills – the ability to synthesize often complex and detailed information into a compelling public-facing narrative.
• Experience developing original news releases and corporate/internal communications materials.
• Communications project management, including engagement with internal and external stakeholder groups.
• Issues management experience.
• Demonstrated ability to multitask while meeting tight deadlines.
• Experience with Microsoft Office programs and media monitoring services such as Meltwater and Prowly.
• French language skills would be an asset.
• Aptitude for working both independently and within a small, collaborative team.
• Candidates should be prepared to submit and create original communications content without the use of generative AI.

Skills

• Public relations
• Media relations
• Strategic communications
• Writing
• Editing
• Media pitching
• Storytelling
• Internal communications
• Issues management
• Project management
• Microsoft Office
• Media monitoring services (Meltwater, Prowly)

Location

• Toronto, ON

Work Type

• Full-time Permanent
• Onsite

Experience Level

• 8+ years of progressive experience in public relations, media relations, or strategic communications

Education Level

• College diploma (3 years) in a communications, public relations, journalism, or related program, or equivalent combination of education and experience.

Salary/Compensations

• $74,303 - $84,917

Benefits

• Comprehensive benefits coverage for permanent and full-time contract positions
• Paid benefits for individuals and families
• Health spending account
• Employee Assistance Program
• Employer-matched Defined Benefit pension plan
• Parental leave top-up to 95 percent of salary for 17 weeks
• Free ROM membership for permanent full-time and part-time staff
• Discounts to over 200 attractions through Attractions Ontario

About the Company

• Opened in 1914, the Royal Ontario Museum (ROM) is Canada's most-visited museum, welcoming over 1.3 million visitors annually and ranking among the top 10 cultural institutions in North America.
• ROM is dedicated to building and sharing global collections, sharing knowledge, inspiring learning, and fostering community engagement.
• As a globally recognized field research institute, ROM houses an impressive collection of over 18 million artworks, cultural objects, and natural history specimens, showcased in over 40 galleries and exhibition spaces.
• The Museum is committed to creating a space where art, culture, and nature intersect, connecting people and communities to the past, present and shared future.
• ROM is working toward its goals to transform and evolve as one of the world’s foremost 21st-century museums.

Equal Opportunity

• At ROM, we embrace diversity in our exhibits, communities, and teams. We encourage applications from racialized persons, Indigenous Peoples, persons with disabilities, 2SLGBTQI+ individuals, and those who can further diversify our ideas.
• We are committed to equitable employment opportunities and a workplace free from discrimination and harassment.
• We welcome and accommodate candidates with disabilities throughout the selection process. Please contact us at careers@rom.on.ca for assistance.