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About the Role

Validity is hiring a Marketing Specialist to own the execution of webinar and in-person event programs, while also supporting broader campaign execution across email, paid, and content channels. This role sits on the Growth & Lifecycle Marketing team, reporting to the Demand Generation Manager. You will help keep every touchpoint aligned to the team’s campaign themes and goals. This is a hands-on, execution-focused role for someone with 2-3 years of experience in a similar role at a B2B, SaaS organization who thrives owning both event execution and multi-channel campaign support.

Responsibilities

Assist the Demand Generation Manager in executing integrated campaigns across email, paid, and web.
Help maintain the campaign calendar, ensuring event promotion and always-on campaign sends don't collide.
Support campaign asset coordination with Content and Brand.
Occasionally support content, testing, or lead-routing tweaks in Qualified.
Partner with Marketing Ops on campaign logistics, using Salesforce knowledge to support report & campaign builds, lead follow-up, and tracking.
Partner with the Growth & Lifecycle team to shape webinar strategy and topics.
Lead pre-event promotion across email, paid, and social channels for webinars.
Manage event set-up and execution using platforms such as Zoom and Wistia.
Own post-event follow-up, including drafting and coordinating marketing emails and building Outreach sequences.
Partner with the Demand Generation Manager on event strategy and selection for in-person events.
Partner with the Demand Gen Manager to maintain and track the trade show budget.
Lead pre-event promotion across email, paid, and social channels for in-person events.
Travel to in-person events as needed to support on-site execution.
Manage event set-up and on-site execution for in-person events.
Own post-event follow-up for in-person events, including drafting and coordinating marketing emails and building Outreach sequences.
Assist in tracking and reporting on key performance metrics across webinars, trade shows, and broader campaigns.
Partner with the Demand Generation Manager to maintain dashboards and reports that show event ROI and inform future event strategy.
Provide regular performance updates and recommendations to the Demand Generation Manager.

Requirements

Experience executing or supporting multi-channel marketing campaigns across email, paid, and web.
Experience running or supporting marketing events (webinars and/or in-person), from planning through follow-up.
Familiarity with webinar platforms such as Zoom and Wistia.
Strong writing skills, with the ability to review and draft marketing emails and sales outreach sequences.
Ability to manage multiple projects and deadlines across channels simultaneously.
Ability to travel as needed for in-person events.
Strong collaborator, comfortable working closely with Sales stakeholders.
Familiarity with Salesforce, Salesforce Account Engagement (formerly Pardot), or a similar marketing automation/CRM platform.

Skills

Webinar platforms (Zoom, Wistia)
Salesforce
Salesforce Account Engagement (Pardot)
Marketing automation/CRM platforms
Email marketing
Paid media
Content marketing
Campaign execution
Event planning
Event promotion
Budget tracking
Reporting
Data analysis
Writing
Project management
Collaboration
AI tools

Location

Boston
Denver
London
Sao Paulo
Sydney

Work Type

Full-time
Hybrid

Experience Level

2-3 years of experience in a similar role

Education Level

Bachelor's degree or equivalent experience

Salary/Compensations

$70,000 - $85,000

Benefits

Benefits
Bonus opportunities
Stock options

About the Company

For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage.
Validity's flagship products – Everest, DemandTools, BriteVerify, and GridBuddy Connect – are all highly rated, #1 solutions for sales and marketing professionals.
These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.
Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney.

Equal Opportunity

Validity is proud to be an equal opportunity employer.
We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.