Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As the Trade Marketing Manager, you will be the bridge between our brand and the retail sector, ensuring vly gains maximum attention on the shelves through compelling arguments, eye-catching materials, and activating measures. You will report to the Head of Marketing and collaborate closely with Sales, Brand, and Design teams, playing a key role in understanding the entire process from brand to shelf placement.

Responsibilities

Contribute to the development of the trade marketing strategy for Germany, Austria, and Switzerland, and be responsible for its implementation.
Support the KAM and Field Force teams in developing persuasive sell-in documents and category management arguments for relevant retail customers.
Plan and coordinate POS (Point of Sale) measures, including display promotions, secondary placements, and in-store activations (e.g., contests).
Analyze market data (Nielsen, GfK, internal sell-out data) and derive concrete actions.
Develop strong trade marketing materials (e.g., sales folders, presentations, wobblers) in close collaboration with Brand, Design, and Sales.
Organize and standardize our presence at trade fairs and in-store tastings.
Monitor competition and shelf development, proactively providing insights to increase visibility and impact at the POS.
Act as the liaison between Marketing, KAM, and Field Force to tailor effective measures to customer needs.

Requirements

4+ years of professional experience in Trade Marketing or Category Management within an FMCG brand or retail environment.
Proven experience in independently developing and implementing trade marketing concepts.
Familiarity with display promotions, special placements, and creative materials.
Experience with relevant manufacturers of trade materials and understanding of production processes from design briefing to shipping.
Ability to interpret Nielsen and internal data and translate them into compelling stories for retail.
Entrepreneurial mindset and a hands-on approach.
Structured, reliable, and able to manage multiple parallel projects.
Ability to work cross-functionally and mediate between Sales, Marketing, and external partners.
Must live in Berlin and be able to be in the office at least 50% of the weekly working time.
Native-level German language skills and very good English proficiency.

Skills

Trade Marketing
Category Management
POS Marketing
Market Data Analysis
Sales Presentations
Project Management
Cross-functional Collaboration
Communication

Location

Berlin

Work Type

Hybrid

Experience Level

4+ years

Benefits

Purpose-driven role contributing to a healthier and more sustainable food system.
Opportunity to build Trade Marketing from the ground up with genuine ownership.
Creative and motivated team environment with regular team events and offsites.
Daily fresh, home-cooked team lunches.
Mobility subsidy (BVG / Deutschland-Ticket) and company fitness contribution (USC membership).
Modern equipment (Mac/Windows) and individual coaching opportunities.
Inclusion in the FoodTech community with events and networking.
Unlimited vly products.

About the Company

vly is an innovative FoodTech startup from Berlin revolutionizing the food industry.
Our goal is to create healthy, plant-based milk alternatives that benefit both consumers and the planet.
We have developed products with significantly less sugar and more protein, received awards, and are available nationwide.
Our product range includes pea protein milk alternatives and the first-ever fava bean protein yogurt.