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About the Role

As Social Creative Lead, you will serve as the creative engine for social output, managing briefs from concept to delivery across a diverse brand portfolio. You will develop global social playbooks, provide clear rationales for creative decisions, and leverage deep platform knowledge to drive impactful, platform-native content in a fast-paced environment.

Responsibilities

• Lead creative development for paid and organic social campaigns from concept to execution.
• Partner with social strategists to translate creative strategy into platform-native ideas.
• Develop global social playbooks defining creative direction and best practices.
• Create high-quality digital assets including static visuals, video, GIFs, and memes.
• Build and present compelling creative decks to secure client buy-in.
• Act as brand guardian to ensure consistency with brand guidelines.
• Utilize existing assets and stock imagery to develop timely, relevant content.
• Monitor platform developments and social trends to proactively suggest new ideas.
• Manage workload across multiple concurrent projects within agreed timescales.
• Contribute to team ideation and collaborate effectively on projects.

Requirements

• Proven experience delivering paid and organic social creative for major consumer brands.
• Strong conceptual ability to translate briefs into original, platform-native ideas.
• Deep knowledge of social platform formats, behaviors, and best practices.
• Experience developing global social playbooks and guiding clients through execution.
• Confident client-facing skills with the ability to communicate creative thinking clearly.
• Proficiency with Adobe Creative Suite and/or Figma.
• Sharp eye for detail and commitment to quality and accuracy.
• Ability to manage a varied workload in a fast-paced environment.
• Proactive, self-driven approach to skill development.
• Advanced use of Generative AI tools for image generation, ideation, and content creation.
• Experience designing AI-assisted workflows.
• Ability to train others on effective AI tool usage.
• Strong understanding of AI capabilities, limitations, and the need for human oversight.

Skills

• Social media strategy
• Creative direction
• Adobe Creative Suite
• Figma
• Video editing
• Motion graphics
• Generative AI tools
• Client presentation
• Project management

Location

• London, United Kingdom

Work Type

• Hybrid

About the Company

• Established in 2004, OLIVER is a specialist in designing, building, and running in-house agencies and marketing ecosystems.
• Partner to over 300 clients in 40+ countries.
• Part of The Brandtech Group, focusing on leveraging AI technology to enhance creative efficiency.

Equal Opportunity

• OLIVER is an equal opportunity employer committed to an inclusive working environment.
• Applicants are considered without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.