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About the Role

As Senior Account Director, you are an integrated marketing leader with expertise in experiential marketing (XM). You will develop integrated B2B and B2C strategies that connect live experiences with digital, social, retail, content and other touchpoints to maximize business impact. You will serve as a trusted senior advisor, business leader and champion of creative excellence, helping clients solve complex business challenges through Mint's Earned by Design philosophy. You will oversee a portfolio of national and international client relationships, shape integrated experiential strategies and ensure programs are delivered with operational excellence, measurable impact and commercial success. You will lead multidisciplinary teams across strategy, creative, production, staffing and account management—creating the conditions for exceptional work, strong commercial performance and meaningful team growth.

Responsibilities

Serve as a senior strategic advisor and escalation point for key clients.
Build trusted relationships with senior client stakeholders.
Lead integrated business planning across B2B and B2C initiatives.
Champion Mint's Earned by Design philosophy by translating business challenges into integrated, experience-led solutions.
Identify opportunities to grow existing partnerships by introducing broader agency capabilities.
Proactively anticipate challenges, provide strategic counsel and develop solutions.
Lead executive client reviews, annual planning sessions and discussions around future growth opportunities.
Serve as Mint's senior experiential marketing expert across your client portfolio.
Lead the development of experiential marketing strategies while ensuring they integrate seamlessly with broader B2B and B2C marketing ecosystems.
Set the strategic direction for experiential programs, ensuring ideas connect brand ambition, audience insight and measurable business outcomes.
Champion progressive and audacious creative work, helping teams develop breakthrough experiences.
Act as a steward of creative excellence across the experiential portfolio.
Foster seamless collaboration between Account Management, Strategy, Creative, Production, Staffing and external partners.
Maintain a strong understanding of experiential trends, emerging technologies, consumer behaviour and cultural shifts.
Represent Mint as a senior experiential marketing thought leader with clients, partners and the broader industry.
Own the financial performance of the client portfolio, including revenue, profitability, forecasting, utilization and overall P&L management.
Oversee scopes, budgets, timelines and resources to ensure experiential and integrated programs are commercially sound and delivered with excellence.
Establish clear operating rhythms, governance and accountability across complex multidisciplinary programs.
Review business and program performance, identify key insights and develop action plans.
Maintain visibility across multiple concurrent initiatives while ensuring quality, efficiency and attention to detail.
Ensure final program reporting includes meaningful insights, measurable outcomes and strategic recommendations.
Lead experiential and integrated new business opportunities, proposals and competitive pitches.
Bring a strong strategic and creative perspective that positions Mint as a differentiated partner for experience-led marketing.
Confidently articulate and sell Mint's Earned by Design philosophy.
Build compelling commercial and strategic narratives that connect client challenges with Mint's integrated capabilities.
Partner with agency leadership to identify growth opportunities across existing and prospective clients.
Lead, coach and develop senior account and experiential leaders.
Build a collaborative, inclusive and high-performing team environment.
Maintain meaningful visibility into direct reports' work, workloads, development needs and career aspirations.
Strengthen Mint's experiential marketing practice through thoughtful resource planning, talent development, succession planning and capability building.
Establish consistent standards, effective processes and operational excellence across the department.
Mentor teams to think beyond individual channels while maintaining best-in-class experiential expertise.
Model senior leadership behaviours and contribute to the broader direction, culture and commercial success of Mint.

Requirements

8+ years of experience in experiential marketing, integrated marketing or agency account leadership.
Deep expertise in integrated and experiential marketing (XM) is required, with demonstrated success leading large-scale programs from strategy through execution.
Proven ability to develop integrated marketing strategies that connect experiential with digital, social, retail, content and partnership channels.
Strong understanding of both B2B and B2C marketing, customer journeys and business objectives.
Experience leading complex national and international client portfolios and building executive-level client relationships.
Exceptional strategic thinking with the ability to translate business challenges into integrated, experience-led marketing solutions.
Demonstrated success presenting and selling strategic recommendations, creative ideas and integrated programs to senior stakeholders.
Strong commercial acumen with experience managing scopes, forecasting, profitability and complex client portfolios.
Proven ability to lead multidisciplinary teams across Strategy, Creative, Production, Staffing and Account Management.
Excellent communication, presentation and storytelling skills.
Passion for innovation, culture and creating experiences that earn attention, participation and advocacy through Mint's Earned by Design philosophy.

Skills

Experiential Marketing
Integrated Marketing
Account Leadership
B2B Marketing
B2C Marketing
Digital Marketing
Social Media Marketing
Retail Marketing
Content Marketing
Partnership Marketing
Strategic Planning
Creative Strategy
Financial Management
Team Leadership
Client Relationship Management
New Business Development
Communication
Presentation Skills
Storytelling

Location

Remote

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$120,000 to $150,000

Benefits

Mint’s perks, benefits, and employment terms

About the Company

Mint is an independent creative agency made up of culture creatures with multidisciplinary expertise across all major marketing disciplines.
Driven by creativity and inspired by humanity, Mint focuses on brand love between companies and people.
Mint's best work is done through true partnership, as an extension of and advisor to our clients.
Mint's values include Empathy, Optimism, Audaciousness, Progressiveness, and Kindness.
Mint's services include Advertising, Design & Branding, Strategy, Social, Digital, Content, Experiential, PR and Talent & Influencer.

Equal Opportunity

At mint, everyone is welcome! We're all about diversity and inclusion; it doesn't matter where you come from or what your background is.
We want you to feel at home and empowered to be yourself.
Need accommodations? We will do our best; you just have to let us know.
Mint is committed to providing an inclusive and accessible recruitment process. If you require accommodations at any stage of the hiring process, please let us know by reaching out to askhr@themintagency.com
Mint may use artificial intelligence (AI) tools to support aspects of the recruitment process, such as application screening or interview scheduling. All hiring decisions are ultimately made by our team, and we are committed to ensuring fairness, transparency, and human oversight throughout.