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About the Role
UpSlide is seeking a commercially minded Head of Growth Marketing to build and scale a predictable pipeline generation engine. This role is critical to achieving UpSlide's growth ambitions globally and strengthening our position as the leading AI document production layer for Financial Services professionals.
Responsibilities
- Own the strategy, performance and optimization of demand generation activities, ensuring marketing delivers measurable impact on pipeline, opportunity creation and revenue.
- Lead the Growth function across field marketing, lifecycle marketing and marketing operations.
- Manage SEO and paid acquisition agency partners.
- Partner closely with Sales, Product Marketing, Content, Customer Success and RevOps to translate positioning into demand-generating programs.
- Define and execute UpSlide's growth strategy to drive pipeline, opportunity creation and revenue growth across priority markets and segments.
- Own marketing's contribution to commercial targets, ensuring programs are aligned to business objectives and measurable outcomes.
- Partner closely with GTM to improve lead generation, lead management, conversion rates and overall funnel performance.
- Develop and optimize integrated programs across events, digital channels, lifecycle marketing and account-based initiatives.
- Own the performance of marketing acquisition channels, including SEO and paid media, through effective agency management and investment decisions.
- Drive audience growth, engagement and conversion through lifecycle marketing programs and newsletters.
- Partner with RevOps to improve attribution, reporting, automation and visibility across the buyer journey.
- Establish a culture of experimentation, using data, AI and automation to improve performance and efficiency.
- Lead, develop and coach a high-performing Growth team, fostering accountability, collaboration and continuous improvement.
Requirements
- Proven experience leading growth, demand generation or acquisition marketing teams within B2B SaaS.
- Experience leveraging AI for pipe generation, efficiency and experimentation.
- Strong commercial mindset with experience owning pipeline and revenue targets.
- Deep understanding of enterprise buying journeys and complex sales cycles within regulated industries.
- Experience working closely with GTM teams to drive measurable business outcomes.
- Strong analytical and operational skills, with a data-driven approach to decision-making.
- Experience managing marketing technology, agencies and performance budgets.
- Excellent stakeholder management and leadership capabilities.
- Comfortable operating across both strategy and execution.
- Experience in an international environment.
- Experience in Financial Services, Fintech or AI software.
Skills
- Growth Marketing
- Demand Generation
- Acquisition Marketing
- AI
- Data Analysis
- Marketing Technology
- Agency Management
- Budget Management
- Stakeholder Management
- Leadership
- Strategy
- Execution
- Field Marketing
- Lifecycle Marketing
- Marketing Operations
- SEO
- Paid Media
- Content Marketing
- Customer Success
- RevOps
- Attribution
- Reporting
- Funnel Optimization
- Experimentation
- Automation
Location
- New York
- London
- Paris
- Singapore
- Berlin
Work Type
- Hybrid
Experience Level
- Senior Leader
Benefits
- Hybrid work: 3 days in-office per week
- Work-from-home budget: €500 WFH equipment budget
- Training & professional development
- Company events
- Parental leave
- Flexi-work: Flexible working hours
- Wellness package: £45 per month for physical and mental wellness activities
- Beautiful office
- 25 days holiday plus public holidays & a half-day of additional holiday per year of full service (up to 5 additional days)
- Pension contributions (with matched contributions up to 5% after one year)
- Opportunity to opt into a health insurance plan (Vitality)
About the Company
- UpSlide is the number one productivity solution provider for financial services.
- Our software dramatically improves the functionality of PowerPoint, Word, Excel, and Power BI.
- We enable users at firms like Deloitte, KPMG, and BNP Paribas to focus on high-value tasks rather than formatting or copy-pasting.
- We’re scaling up with 160+ employees across our offices in New York, London, Paris (HQ), Singapore, and Berlin.
- Our values guide our approach to work and are at the heart of our recruitment process: Excellence, Trust, Happiness at work.
- UpSlide employees have committed to making a positive impact on the world.
- We obtained B Corp certification in 2022 with strong commitments toward our employees, community, clients, suppliers, and the environment.
- UpSlide is now 30% owned by employees.
- UpSlide was ranked #1 best place to work in 2019 and #1 best place to work in 2020 in the category “best company for remote work”.
- As a B Corp-certified company, we have strong commitments toward our employees, community, clients, suppliers, and the environment.
- We strive to create an environment where everyone feels welcome.
Equal Opportunity
- This commitment to diversity and inclusion is applied in our recruitment process and your employee experience once you’ve joined UpSlide.