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About the Role

We are seeking an experienced Paid Media Manager to manage, optimize, and scale performance marketing campaigns, with a primary focus on Google Ads and Microsoft Ads. This role is crucial for driving business growth and achieving performance goals within a fast-growing organization.

Responsibilities

• Manage a portfolio of multiple ad accounts (100+) using a structured, process-driven approach to drive account growth and ensure consistent campaign delivery.
• Plan, build, execute, and optimize paid media campaigns with a primary focus on Google and Microsoft Ads to support business growth and performance goals.
• Develop and manage media buying budgets, ensuring efficient allocation of resources to maximize return on investment (ROI).
• Demonstrate a strong understanding of tracking and attribution methodologies to accurately measure and evaluate Paid Search campaign performance.
• Develop, manage, and track performance marketing KPIs (ROAS, CPA, CTR, CVR, etc.) to measure success and drive continuous improvement.
• Conduct deep analysis of campaign performance and use data-driven insights to refine strategies.
• Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
• Work closely with cross-functional teams, including practice marketing, creative, and data analytics teams to align marketing efforts.
• Automate repetitive processes using scripts, rules, and third-party tools to enhance efficiency.
• Provide weekly and monthly performance reports, presenting actionable insights and recommendations.
• Lead projects and pilot tests to evaluate new advertising platforms, vendors, and activations that enhance business performance and drive measurable results.
• Optimize bidding strategies while also leveraging business data to improve efficiency and drive measurable business outcomes.

Requirements

• 6+ years of experience in paid media, with a proven track record of managing high volume campaigns is required.
• Bonus point if you have worked on small budget accounts.
• Strong understanding of conversion tracking, attribution models, and data analytics tools (Google Analytics, Google Tag Manager, Looker Studio, etc.) is required.
• Strong analytical skills with the ability to interpret data, identify trends, and drive actionable insights.
• Experience with budget forecasting, media planning, and pacing analysis.
• High Proficiency in Excel/Google Sheets or other data analysis tools is required.
• Excellent communication and presentation skills, with the ability to translate data into meaningful insights.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Hands-on experience with campaign automation, scripts, and API integrations is a strong plus.
• Bilingualism in French and English would be considered a strong asset.
• Candidates must be legally eligible to work in Canada.

Skills

• Google Ads
• Microsoft Ads
• Meta Ads
• Google Analytics
• Google Tag Manager
• Looker Studio
• Excel/Google Sheets
• Data analysis tools
• Campaign automation
• Scripts
• API integrations

Location

• On-site (4 days/week)
• Work from home (1 day/week)

Work Type

• Hybrid

Experience Level

• 6+ years of experience in paid media

Salary/Compensations

• $90,000 to $110,000 CAD annually

Benefits

• Bonus of up to 15%
• Competitive total rewards and benefits package

About the Company

• Dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences.
• Dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network.
• Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.

Equal Opportunity

• At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better.
• We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve.
• To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process.
• We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.