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About the Role

The Manager, Marketing Programs & Events will own League's flagship event, League CONNECT, and the year-round programs that engage its community of healthcare leaders. This role involves designing and stewarding an ongoing membership-style experience, acting as a key signal of market credibility for League's AI-driven healthcare CX platform.

Responsibilities

• Own end-to-end project management of League CONNECT, including attendee/member experience from registration through post-event.
• Own digital strategy and demand generation for the event, partnering with internal teams on promotional tactics.
• Apply strong digital marketing instincts across the full event lifecycle.
• Collaborate with internal and external teams on event operations, including budget tracking, timeline management, and cross-functional coordination.
• Manage hotel, venue, and event agency relationships, including room blocks, F&B, and on-site logistics.
• Own on-site execution, including run-of-show, real-time troubleshooting, and vendor coordination.
• Co-design and own the annual calendar of programming for League's community of leaders.
• Define and evolve the community's membership value proposition, benefits, cadence of touchpoints, and participation criteria.
• Build relationships with community members between events, acting as a consistent point of contact.
• Identify and program regional roundtables and smaller-format gatherings.
• Curate and manage thought leadership opportunities for members.
• Support production and execution of other owned events with operational rigor.
• Maintain consistent standards for vendor management, budget tracking, and on-site execution across all owned events.
• Support trade show and field marketing events where capacity allows.

Requirements

• Demonstrated experience owning complex, multi-stakeholder events end-to-end.
• Program management experience, ideally from a membership-based organization.
• Executive presence and comfort as a trusted point of contact for senior healthcare leaders.
• Extensive digital marketing experience alongside large-scale event expertise.
• Highly organized, deadline-driven, and able to manage multiple workstreams simultaneously.
• Experience managing vendors, agencies, and hotel/venue relationships.
• Experience managing budgets, tracking spend, and flagging variances.
• Ability to thrive in agile, fast-paced environments and work across diverse stakeholder groups.
• Fluency with AI tools and belief in human-AI collaboration.
• Demonstrated experience using AI tools in a practical, responsible way.
• Curiosity and openness to experimenting with new technologies.
• Ability to balance efficiency with quality and sound judgment.
• B2B or enterprise SaaS marketing experience is a plus.
• Experience in healthcare, health tech, or a regulated industry is an asset.

Skills

• Event Management
• Program Management
• Community Engagement
• Digital Marketing
• Demand Generation
• Relationship Building
• Budget Management
• Vendor Management
• AI Tools
• Executive Presence

Location

• Canada
• US

Work Type

• Full-time
• Office-centric (Toronto)
• Remote-eligible (Canada or US)
• Hybrid (Toronto-area employees collaborate in-office Monday-Thursday, with 10 or 20 Flexible Remote Days per quarter)

Experience Level

• Manager

Salary/Compensations

• $95,000—$115,000 CAD

About the Company

• League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform.
• League closes the gap in healthcare by identifying what each person needs to do next, clearing what’s in their way, and getting it done.
• Health plans and health systems trust League to manage care for over 70 million people.
• League is an AI-native organization, expecting all employees to leverage AI to improve their work.
• League is committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.

Equal Opportunity

• We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
• If you are an individual in need of assistance at any time during our recruitment process, please contact us at recruitinginfo@league.com.