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About the Role

The Commercial Partnerships Manager will serve as a trusted advisor, providing first-class relationship management and rights delivery for official Footwear and Apparel Partners across various events. Key responsibilities include proactive communication, rights delivery, driving continuous improvement, and developing activation plans to meet brand marketing objectives. This role also involves kit management, coordinating orders with apparel partners, and implementing them alongside business needs.

Responsibilities

Provide best-in-class client servicing to official Footwear and Apparel partner(s), including day-to-day account management and quarterly KPI meetings.
Support the Senior Commercial Partnerships Manager and Head of Commercial Partnerships in developing partnerships, identifying growth opportunities, and additional revenue streams.
Work with the Senior Partnerships Manager to deliver year-round apparel marketing campaigns.
Develop and deliver apparel partner activation plans with key stakeholders, meeting brand objectives and partnership KPIs.
Monitor industry trends and act on opportunities to enhance value for partners or the business.
Act as the central coordinator between Commercial, Marketing, Events, Operations, Digital, and Customer Experience teams for successful partnership activations and apparel programs.
Manage and approve partner branding assets, ensuring adherence to brand guidelines, sponsorship designations, and event-specific creative requirements.
Maintain and manage partnership rights trackers, monitoring contractual assets, branding requirements, deliverables, and reporting obligations.
Represent the department in internal and external planning meetings, maximizing commercial opportunities aligned with company objectives and VMOSA.
Produce partnership performance reports, post-event evaluations, and stakeholder updates, using data to demonstrate value and identify future opportunities.
Attend selected events annually to assist with partner activations and support the wider business.
Occasionally support the Business Development team in partnership renewals and upselling opportunities.
Manage and oversee the business's kit requirements, including event finisher T-shirts, workforce uniforms, and influencer/community kit drops.
Collaborate with the apparel partner to develop seasonal product plans, event ranges, workforce apparel, and participant merchandise programs.
Lead continuous improvement initiatives in partnership and kit-management processes, implementing efficient systems and reporting tools.
Support the delivery of sustainable apparel and partnership initiatives aligned with London Marathon Events' social purpose and environmental objectives.

Requirements

Experience in commercial apparel partnerships, apparel sponsorship, retail account management, or retail wholesale management (rights holder or brand retailers).
Proven experience working within the apparel, footwear, or retail market.
Confident in managing and establishing senior stakeholder relationships.
Competency in AI and utilizing AI functions to enhance business processes.
Cross-functional project management experience.

Skills

Established written and verbal communications skills
Customer-first mindset, focused on delivering exceptional service and outcomes
Excellent organisational and prioritisation skills with attention to detail
Excellent computer literacy with the ability to use Microsoft Office suite and other relevant software
Ability to manage multiple stakeholders effectively
Able to prioritise workload and manage time efficiently
Good understanding of the commercial side of sport and a desire to build a career in the industry
Enthusiasm to utilise AI and emerging technologies to improve reporting, partnership servicing, workflow efficiency, and commercial insight generation
Inclusive
Communicates Effectively
Collaborative
Proactive
Customer Focused
Curious mindset
Team player with a sense of fun!

Location

London

Work Type

Full-time

Experience Level

Prior line management experience (Desired)

About the Company

London Marathon Events (part of the London Marathon Group) works to inspire, champion and increase activity in all ages, abilities and demographics through its event portfolio, outreach programmes, and network of companies.
Events raise millions for charities annually, improving lives.
Values: Caring, Curious, Exceptional, Fun.
Diversity, inclusion, and wellbeing are central to the company's ethos and operations.

Equal Opportunity

We strongly value diversity within our workforce and recognise that different people bring different perspectives, lived experience, ideas and culture to the company. This difference brings with it great strengths, including diversity of thought.
For successful candidates the offer of employment is subject to satisfactory Disclosure and Baring Service (DBS) clearance.