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About the Role

The CRM team enables SumUp to communicate with merchants at scale throughout their lifecycle, supporting product adoption, merchant growth, and revenue generation. This role will support the Run My Business (RMB) business line, which manages a diverse portfolio of products. You will work closely with stakeholders to deliver impactful merchant communications that directly influence merchant behavior, product adoption, and revenue.

Responsibilities

Plan, develop, and launch multi-channel CRM automations and one-off campaigns across Email, Push, In-App notifications, and In-App banners for the Run My Business business line
Own the full campaign lifecycle for assigned product lines from audience creation and brief intake through to deployment, analysis, and iteration
Build and maintain merchant audience segments using data tools (Fivetran) and campaign platforms (Iterable) to ensure the right merchants receive the right messages
Conduct a CRM audit of existing RMB automations, identifying gaps and recommending improvements to existing flows and new automation opportunities
Partner with cross-functional stakeholders across business lines, product, and comms platform teams to understand business needs and translate them into effective CRM strategies
Manage a multi-project workload across multiple product lines, markets, and languages, prioritizing effectively and delivering with speed and quality
Contribute to campaign reporting and analysis, tracking performance and providing actionable insights to stakeholders

Requirements

Proven experience planning, developing, and delivering CRM strategies, both automated and ad-hoc, across Email, Push, and In-App channels
Confident working with data and analytics, including SQL and Tableau, to build audiences, measure campaign performance, and derive actionable insights
Experience collaborating with cross-functional teams and stakeholders, advising them on how to best use CRM to achieve business objectives
Strong stakeholder management skills and can navigate competing priorities across different products and business areas
Strong problem solver who can assess challenges, identify practical solutions, and make informed decisions
Highly organized with the ability to manage multiple projects and deadlines simultaneously
Clear and effective communication, both written and verbal
Collaborative, team-first mindset
Proactive, reliable, resilient and detail-oriented
Takes accountability seriously and seeks guidance when needed

Skills

CRM strategies
Email marketing
Push notifications
In-App notifications
In-App banners
Data analysis
SQL
Tableau
Stakeholder management
Project management
Communication

Location

Berlin

Work Type

Office-first

Benefits

Hack Days every second Friday
Global Hack Weeks
Commitment to Diversity and Inclusion
Annual L&D budget of €2,000
VSOP program
Corporate pension scheme (SumUp matches up to 20% of contributions)
30 Days Sabbatical after 3 years of employment
Referral Bonus
Urban Sports Club subsidy
Kita placement assistance
Relocation assistance
Subsidised office lunches

About the Company

SumUp is on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive.
Over 4 million businesses in 36 markets rely on SumUp as their financial partner.
The team consists of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset.
Core values foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth.
Differences make the team unique and strong, striving to create an environment where everyone belongs and feels supported.

Equal Opportunity

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce.
SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by Company policy.
SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.