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About the Role

Waymo is seeking a marketing professional to join their team and help connect people with the impact of autonomous driving technology. This role involves building societal acceptance for autonomous driving, developing marketing strategies, and shaping go-to-market initiatives to grow Waymo's business and user base.

Responsibilities

• Own and execute programmatic buying across DSPs, Google Ads, and Apple Ads to drive performance growth.
• Collaborate with Brand Marketing teams and external Agency Partners to plan, launch, and execute integrated multi-channel campaigns.
• Build the in-house programmatic buying discipline from the ground up, establishing core operating processes.
• Deploy AI bidding strategies, automated trading rules, and intelligent workflows to optimize campaigns.
• Partner with Marketing Analytics and Data Science teams to design and evaluate incrementality experiments.
• Act as the primary buyer negotiator with platforms and publishers to secure Private Marketplaces (PMPs) and Programmatic Guaranteed (PG) deals.

Requirements

• 10+ years of media buying and Ad Ops expertise with a hands-on executor mentality.
• Proven success building programmatic strategies from scratch in fast-paced, ambiguous settings.
• Deep strategic and tactical command of DV360, Amazon DSP, The Trade Desk, Google Ads, and CM360.
• Hands-on experience with MMPs, Apple ATT, SKAdNetwork, cookie compliance, and server-side tagging.
• Established track record in negotiating Preferred Deals, PMPs, and Programmatic Guaranteed inventory.
• Track record of collaborating with Marketing Analytics and Data Science teams on measurement and incrementality insights.

Skills

• Programmatic buying
• DSP management (DV360, The Trade Desk, Amazon DSP)
• Google Ads (Search, PMax, YouTube, Display)
• Apple Ads
• Multi-channel campaign execution
• CTV
• Digital Audio
• Video advertising
• AI bidding strategies
• Automated trading rules
• DCO creative optimization
• Incrementality testing
• Geo-tests
• Holdout studies
• Conversion lift analysis
• Media Mix Models (MMM)
• PMP negotiation
• Programmatic Guaranteed (PG) deals
• Publisher partnerships
• SSP management
• Ad Ops
• CM360
• MMPs (Kochava, AppsFlyer, Adjust, Singular)
• Apple ATT
• SKAdNetwork
• Cookie compliance
• Server-side tagging
• Omnichannel marketing
• CTV advertising
• Digital Audio advertising
• DOOH advertising
• AI/LLM ad channels
• App Marketplaces (ASA, Google Play)
• AI agents
• Automated workflows
• User acquisition
• App re-engagement
• Hyper-local demand growth
• Data pipeline development
• Tool development

Location

• US Locations

Work Type

• Hybrid

Experience Level

• 10+ Years Experience
• Senior

Salary/Compensations

• $210,000—$259,000 USD

Benefits

• Discretionary annual bonus program
• Equity incentive plan
• Generous Company benefits program

About the Company

• Waymo is an autonomous driving technology company focused on building the Waymo Driver to improve mobility and safety. The company started as the Google Self-Driving Car Project in 2009 and powers a fully autonomous ride-hail service. Waymo has driven over 100 million miles autonomously and provided over ten million rider-only trips.
• The Waymo Marketing team aims to grow Waymo's brand and build societal acceptance for autonomous driving technology. They develop marketing strategies, positioning, messaging, and creative assets across various channels, and shape go-to-market initiatives to transform Waymo into a thriving business.