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About the Role

This role serves as a senior data strategist and strategic partner for WPP Media's largest global accounts, translating WPP's data and technology capabilities into tangible, commercially impactful solutions at a global scale. Operating within a matrix structure, you will report into the SVP, Data Strategy – Global Clients and be embedded within client teams, leading a team of senior contributors and advising stakeholders.

Responsibilities

Drive the development and implementation of data strategies for global clients, leveraging WPP's, partners', and clients' data assets, products, technologies, and expert services.
Design data-driven solutions, translating complex capabilities into tangible business value to unlock growth opportunities and competitive advantage.
Lead the development and execution of global data and technology transformation roadmaps aligned with client business outcomes.
Define key data strategy elements, champion audience-first thinking using 1PD, 2PD, and 3PD data, evolve measurement KPIs, and address data gaps.
Build and maintain trusted advisor relationships with senior client marketing and data leads, and WPP Global Client Lead stakeholders.
Translate complex business objectives into innovative data strategies and provide expert consultation on the media ecosystem.
Educate clients on data strategy and platform utilization.
Drive the design and customization of WPP's proprietary data and technology solutions across global clients.
Pioneer new use cases, calibrate existing tools with relevant data, and customize technology.
Oversee ad and mar-tech platform integration and new partnerships with the consulting team.
Manage the deployment of WPP Open on global clients with product enablement and deployment functions.
Lead, mentor, and develop a senior team, fostering a culture of excellence, curiosity, and continuous learning.
Act as a connector across global, regional, and local teams, collaborating with media, analytics, technology, and commercial functions.
Drive revenue growth and client satisfaction by partnering with commercial teams on pricing and proposals for complex data solutions.
Lead data & tech solutions for existing clients and occasionally lead new business pitches.
Demonstrate value and ensure solution adoption to identify additional functionalities.
Contribute to WPP's position as an industry leader in data-driven marketing.
Maintain deep expertise in WPP's data products and platforms.
Stay current with adtech, martech, and data trends, and proactively bring that perspective to clients and internal teams.

Requirements

Demonstrated experience in a leadership role within Adtech or Advertising or a closely related field, in a highly matrixed organizational structure.
Track record of successful outcomes and leading and developing senior talent.
15 years+ experience in data related roles.
Experience designing and/or deploying data strategies for large multinational or multi-market brands.
Ability to distill clear briefs to regional and local markets.
Demonstrated expertise in applying data capabilities and technology within the media ecosystem to deliver significant incremental value in media investments.
Sophisticated understanding of the AdTech/MarTech landscape, including Data CleanRooms, DSPs, CDPs, analytics, and AI tools.
Ability to consult on product customization and strategic application.
Proven ability to manage large, complex client portfolios.
Proven ability to influence senior clients.
Proven ability to contribute to and sometimes lead data solutions for successful new business pitches.
Proven ability to manage commercial health and revenue growth.
Strategic mindset for creating and executing a data vision.
Ability to translate technical concepts into clear, commercial client solutions.
Ability to effectively communicate business value.
Ability to navigate and drive organizational change within client organizations.
Ability to guide stakeholders through adoption processes.
Ability to articulate complex data strategies and technological concepts with clarity and authority to C-suite and senior leadership stakeholders.
Strong analytical and problem-solving skills.
Understanding of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.

Skills

Data Strategy
AI
Analytics
Technology Solutions
Media Ecosystem
Adtech
Martech
Data CleanRooms
DSPs
CDPs
AI Tools
Product Customization
Strategic Application
Client Portfolio Management
Commercial Acumen
Revenue Growth
Strategic Vision
Consultative Selling
Change Management
Communication Skills
Analytical Prowess
MMM
MTA
Sales Lift
Brand Studies

Location

Global

Work Type

Hybrid

Experience Level

VP
15+ years

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP Media clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.
The Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation, services clients with best-in-class data solutions, data strategy, analytics, technology, and AI solutions to drive client growth.
WPP Media is committed to fostering a culture of respect where everyone feels they belong and has opportunities to progress.
WPP Media believes the best work happens when teams are together, fostering creativity, collaboration, and connection.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
WPP Media believes the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
Teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.