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About the Role

The Retail Marketing & Media Manager will lead the planning, execution, and measurement of Boka's retail marketing initiatives across all retail accounts. This role is responsible for bringing retail launches to life by connecting Sales, Brand Marketing, Creative, Growth Marketing, and retailer media teams to deliver best-in-class execution for every customer.

Responsibilities

• Manage and optimize all marketing spend across channels aimed at driving audience growth and retail velocity.
• Develop and execute retail media campaigns across platforms like Walmart Connect, Target Roundel, and other major RMNs.
• Leverage deep knowledge of Meta, Demand-Side Platforms (DSPs), and broader online advertising to drive retail attribution and omnichannel success.
• Analyze visual performance data (hook rates, hold rates), write clear briefs for design teams, and manage a creative testing pipeline.
• Audit and optimize post-click experiences, and partner with web developers and CRO teams to build, test, and iterate on high-converting landing pages.
• Work closely with the Search Lead to ensure search and audience-based media strategies are complementary and holistic.
• Oversee campaign briefs, timelines, approvals, asset delivery, and overall launch readiness.
• Build campaigns and partner with retailer media teams and internal agency partners to ensure flawless execution and optimization.
• Work closely with the Commercial team, Brand Marketing, and specifically the Creative and Social teams to ensure all media is supported by compelling, brand-aligned assets.
• Stay current on evolving retail media capabilities and proactively recommend new opportunities to drive brand growth.
• Analyze full-funnel metrics (NTB, ROAS, CPA, LTV, and CAC) on a daily basis and take rapid actions to hit performance goals.
• Manage all retail marketing budgets, forecasts, invoice processing, and spend tracking.
• Develop dashboards and scorecards to measure campaign effectiveness across retail media, promotions, launches, and shopper marketing initiatives.
• Monitor and report on key performance indicators, including Sales Lift & Incremental Sales, ROAS, Conversion Rates, New-to-Brand Customers, and Media Performance & Promotional Effectiveness.
• Lead post-campaign business reviews with clear, data-driven insights and actionable recommendations.
• Partner with Sales, Finance, and Marketing to maximize marketing ROI and inform future investment decisions.
• Run continuous testing across audiences, creative formats, and bidding strategies.
• Build out and update internal Standard Operating Procedures (SOPs) to turn successful tests into scalable, company-wide frameworks.
• Proactively leverage AI and automation tools to optimize paid performance and automate routine optimization tasks.

Requirements

• 5+ years of experience in a media agency or on the brand side, with deep knowledge of retail marketing, e-commerce, and media buying.
• Proven experience supporting major retailers (e.g., Walmart, Target, CVS, Costco, or national grocery chains).
• Strong project management skills with exceptional organizational abilities and attention to detail.
• Highly analytical, with the ability to translate complex data into clear, actionable business recommendations.
• Highly comfortable managing complex budgets, tracking spend, and measuring ROI.
• Excellent communication and relationship-building skills, capable of bridging the gap between creative and commercial teams.
• Thrives in a fast-paced, entrepreneurial environment where priorities evolve quickly and initiative is rewarded.
• Technical fluency is a prerequisite for excellence.
• Individuals who are excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools.
• Practitioner of the 'automated-first' mindset.
• Relentless 'learn-and-apply' loop.
• Commitment to continuous experimentation and the proactive application of AI to solve complex business problems.

Skills

• Retail Marketing
• E-commerce
• Media Buying
• Retail Media Networks (RMNs)
• Meta
• Demand-Side Platforms (DSPs)
• Online Advertising
• Creative Strategy
• Conversion Rate Optimization (CRO)
• Project Management
• Data Analysis
• Budget Management
• Reporting
• AI Integration
• LLMs
• Automated Workflows
• SQL

Location

• US

Work Type

• Full-time

Experience Level

• 5+ years

About the Company

• At Essor, technical fluency is a prerequisite for excellence. We look for individuals who are excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools.
• We are committed to your growth through active mentorship and internal upskilling.

Equal Opportunity

• We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.