About the Role
We’re searching for a Senior Vice President, Media who’s a true unicorn to join the team at Digitas. This role offers a unique opportunity to a veteran digital media star to be an active participant in making industry trends a reality for some of the largest brands on the planet. The SVP will lead the troops in driving integrated media solutions across multiple clients, with direct responsibility for management within the Media group on key accounts and for the team overall.
Responsibilities
- Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients
- Demonstrate practical knowledge of integrated media channel planning including direct and programmatic/biddable media
- Provide strategic thought leadership on how media fits within a connected marketing world and collaborate with account, technology, strategy, creative and data & analytics teams to ensure that media plans are strategically aligned, client needs are met and Digitas’ quality levels are upheld
- Assume a substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients, and assist in the development of new client relationships
Requirements
- Extensive experience in digital media planning/buying
- Fluent in emerging media platforms and formats (programmatic media, addressable digital, paid social, content, native and commerce)
- Fluent in the latest industry topics such as viewability, data privacy / regulation, ad verification, and the ad tech/martech landscape
- Requires a balance of strategic & strong analytical thinking
- Excellent presentation skills
- Experience managing and coaching direct reports in a rapid growth environment
- Strong inner drive to redesign the digital landscape, to engage and challenge some of the finest minds in the industry, and to support the evolution of the Digitas media practice in a way that seamlessly integrates data, technology, creativity and strategy
- Four year degree (Master’s degree preferred)
- ~15 years of Advertising and Marketing industry experience with 5+ years of staff management and team leadership
- Expertise in the digital world
- Thorough knowledge and expertise in different types of Media
- Proven leadership ability and previous client relationship experience
- Exemplary verbal and written communication skills
- Time management and problem solving skills
- Proficiency in Excel, Word, PowerPoint, MRI, and CMR
- Track record of successful problem-solving skills
- Superior interpersonal and presentation skills
- Candidate must be open to travel as needed
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Skills
- Digital media planning/buying
- Integrated media channel planning
- Direct media
- Programmatic/biddable media
- Strategic thought leadership
- Client relationship management
- Emerging media platforms and formats
- Programmatic media
- Addressable digital
- Paid social
- Content
- Native
- Commerce
- Viewability
- Data privacy / regulation
- Ad verification
- Ad tech/martech landscape
- Strategic thinking
- Analytical thinking
- Presentation skills
- Staff management
- Team leadership
- Verbal communication
- Written communication
- Time management
- Problem solving
- Interpersonal skills
- Prompt-based interaction
- Generative AI tools
Experience Level
- Senior
- 15 years of Advertising and Marketing industry experience
- 5+ years of staff management and team leadership
Education Level
- Four year degree
- Master’s degree
Salary/Compensations
- USD $180,215.00 - USD $299,637.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
- Freelancer/temporary employee medical plan through a third-party benefits administration system
- 401(k) plan
About the Company
- Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
- The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Equal Opportunity
- Digitas is an equal opportunity employer.
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.
