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About the Role

The Marketing Manager is responsible for developing and executing marketing, branding, digital, social media, and communications initiatives that drive revenue, enhance the guest experience, and strengthen The Garden City Hotel's luxury brand. This role ensures consistent brand messaging while supporting hotel-wide promotions, events, and strategic marketing initiatives.

Responsibilities

• Develop and execute annual, seasonal, and promotional marketing plans aligned with revenue and brand objectives.
• Assist with budgeting and marketing initiatives.
• Monitor market trends, competitive activity, and identify growth opportunities.
• Establish campaign objectives and measure performance.
• Lead the strategy and execution of the hotel's social media presence.
• Develop engaging photography, video, and written content that reflects the hotel's luxury brand and supports revenue initiatives.
• Manage the social media content calendar, live event coverage, and seasonal campaigns.
• Monitor social media performance analytics, audience growth, emerging trends, and recommend improvements.
• Lead the creation of marketing campaigns, seasonal promotions, and creative content.
• Coordinate hotel photography and videography across various hotel areas.
• Develop and oversee guest-facing collateral to ensure accuracy and brand consistency.
• Manage website content, SEO, and performance optimization.
• Oversee Google Business Profiles for the hotel and its outlets.
• Execute CRM, email marketing, SMS, and digital campaigns.
• Manage Meta advertising, including audience targeting, campaign development, budget management, retargeting, performance optimization, and ROI reporting.
• Maintain the hotel's luxury brand identity and ensure consistency across all materials.
• Serve as the primary liaison for creative agencies, media partners, photographers, and other marketing vendors.
• Assist in conceptualizing, developing, and promoting hotel events, restaurant activations, guest experiences, and seasonal programming.
• Manage Eventbrite and OpenTable Experiences listings and promotional strategies.
• Prepare post-event reports evaluating attendance, revenue, guest engagement, and operational execution.
• Provide marketing support for Sales, Catering, Food & Beverage, Human Resources, Banquets, and Operations.
• Develop and maintain sales collateral, promotional materials, and guest-facing communications.
• Oversee property-wide signage and promotional materials.
• Manage relationships with marketing, creative, digital, print, photography, media, and production partners.
• Provide weekly marketing updates and performance summaries while ensuring timely execution of marketing initiatives.
• Monitor and respond to guest reviews across various platforms.
• Identify trends and opportunities to enhance guest satisfaction and strengthen the hotel's online reputation.

Requirements

• Bachelor’s degree in marketing, communications, hospitality, or a related field preferred.
• 3–5+ years of marketing experience, preferably in luxury hospitality, hotels, restaurants, or a related industry.
• Strong knowledge of digital marketing, social media, SEO, brand management, and content creation.
• Experience managing Meta Ads, Google Ads, CRM/email marketing, and Google Business Profiles.
• Proven ability to develop engaging content and capture photography/video for social media and live events.
• Strong analytical skills with experience measuring campaign performance, digital growth, and return on investment (ROI).
• Excellent organizational, communication, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, creative, and detail-oriented.
• Ability to work independently and collaboratively across departments.
• Flexible to work occasional evenings, weekends, and holidays to support hotel events and marketing initiatives.
• Must provide a resume detailing work history.

Skills

• Digital marketing
• Social media
• SEO
• Brand management
• Content creation
• Meta Ads management
• Google Ads management
• CRM/email marketing
• Google Business Profiles management
• Photography
• Videography
• Campaign performance analysis
• Digital growth analysis
• ROI analysis
• Organizational skills
• Communication skills
• Project management skills

Location

• Garden City

Work Type

• Full-time
• In person

Experience Level

• 3-5+ years

Education Level

• Bachelor's degree

Salary/Compensations

• From $75,000.00 per year

Benefits

• Group Health Insurance Plans (Medical, Dental, Vision)
• Company Paid Life Insurance
• Long Term Disability
• 401k Retirement Savings Plan
• Paid Vacation Days and Paid PTO Days
• Aflac Supplemental Short Term Disability, Accident Advantage and Cancer Care Plans

About the Company

• The Garden City Hotel is a luxury hotel.

Equal Opportunity

• EOE/M/F/D/V