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About the Role
As Head of Marketing, you will shape Tyro's market presence by leading brand strategy, execution, and evolution. Your role involves delivering integrated marketing initiatives to strengthen the brand, drive customer growth, and support commercial goals. You will build strategic alliances, lead a high-performing marketing team, and create innovative campaigns with measurable business impact.
Responsibilities
- Shape and execute Tyro's marketing strategy to support commercial goals, strengthen brand, and deliver measurable business growth.
- Lead integrated marketing campaigns across digital, content, social, and events to build awareness, generate demand, and deepen customer engagement.
- Utilize market insights, customer data, and performance metrics to optimize campaigns and improve marketing effectiveness.
- Build and grow strategic partnerships and alliances to expand market presence and create mutual commercial value.
- Partner with Sales, Product, Customer Support, and Strategic Account Management for aligned go-to-market initiatives and customer outcomes.
- Lead, coach, and develop a high-performing marketing team, fostering collaboration, innovation, and continuous improvement.
- Track and communicate marketing performance, providing strategic insights to senior leaders and ensuring marketing investment delivers measurable impact.
Requirements
- Strong track record in developing and executing digital marketing strategies for brand growth, customer acquisition, and commercial outcomes.
- Proven experience leading, coaching, and developing marketing teams of 20+ people, creating high-performing cultures.
- Deep experience in B2B marketing, with the ability to influence complex buying journeys and partner with Sales for growth.
- Experience within financial services, particularly in regulated, customer-focused environments, is highly regarded.
- Proven experience in senior marketing leadership, with expertise in strategic planning, brand management, and execution.
- Demonstrated success in developing high-impact marketing campaigns and building strategic partnerships.
- Collaborative leadership style with exceptional stakeholder management skills and the ability to inspire high-performing teams.
Skills
- Digital Marketing
- Brand Management
- Marketing Strategy
- Campaign Management
- B2B Marketing
- Team Leadership
- Stakeholder Management
- Partnership Building
- Performance Marketing
Location
- Australia
Work Type
- Hybrid
- 3 days in the office
Experience Level
- Senior Marketing Leadership
Benefits
- Learning and career development opportunities
- 18 weeks paid primary carers leave
- 12 weeks paid secondary carers leave
- Annual team-based volunteer day
- Birthday Leave
- Power Up Day (Additional day of leave)
- Weekly team social events
- Snacks, craft beer and wine, ping pong and video games
- Taco Tuesdays
- Mental health and wellness initiatives
- Novated leasing
About the Company
- Tyro provides integrated payments, banking, and lending solutions to Australian businesses.
- With over 21 years of experience, Tyro combines people, technology, and partners to deliver simplified payments and seamless business banking.
- Tyro powers over 76,000 merchants and works with almost 800 partners across hospitality, retail, services, and health sectors.
- Tyro is committed to the success of its people, offering a collaborative, fast-paced, and innovative work environment.
- The company values include commit to greatness, stay hungry, wow the customer, be good, and win together.
Equal Opportunity
- Tyro is committed to a diverse, inclusive workplace where everyone thrives.
- We welcome applicants of all backgrounds and are an equal opportunity employer.
- If you need accommodations or adjustments at any stage of the recruitment process, inform our Talent team.