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About the Role
As Growth Workflow Specialist (Performance & Paid Growth), you will sit at the intersection of paid growth expertise and AI systems thinking. You will be the domain expert who makes the automation intelligent, defining the logic, signals, decisions, and guardrails for automated agent systems that manage paid growth workflows.
Responsibilities
- Define and spec automation workflows for paid growth, including creative fatigue detection, budget reallocation, geo-level channel mix optimization, and audience signal processing.
- Translate workflow specifications into working agent automations in collaboration with the build team.
- QA agent outputs, identify shortcomings, and define corrections to improve system performance.
- Refine AI-generated creative and copy variants using domain judgment.
- Define knowledge base inputs for paid growth agents, including rules, guardrails, and campaign logic.
- Monitor workflow performance and implement continuous improvements.
- Extend systems thinking to other growth levers such as CRO, incentives, referrals, and lifecycle management.
Requirements
- 4+ years in performance or paid growth with experience running campaigns at scale across major paid channels.
- Systems thinking ability to map growth workflows as triggers, decisions, actions, and measurements.
- Comfort with data analysis, performance dashboard interpretation, and defining optimization targets for agents.
- Prompt engineering curiosity and willingness to learn precise communication with AI systems.
- Strong written communication skills for writing workflow specifications.
- High agency and ability to define one's own work.
Skills
- Performance marketing
- Paid growth
- AI systems thinking
- Automation workflow definition
- Data analysis
- Prompt engineering
- Written communication
- Systems thinking
- Marketing automation
- CRM
- Lifecycle messaging
- A/B testing
- Experimentation frameworks
Location
- Remote
Work Type
- Full-time
Experience Level
- 4+ years
About the Company
- Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.
- Payward has spent 15 years building a modern, globally accessible financial infrastructure platform to advance an open, global financial system.
- Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions.
- Kraken offers spot trading, margin, futures, staking, and OTC services for individual investors and institutional clients.
Equal Opportunity
- Payward is powered by people from around the world and celebrates diverse talents, backgrounds, contributions, and unique perspectives.
- Hires based on merit, seeking individuals with the right abilities, knowledge, and skills.
- Encourages applications from candidates who may not fully meet all listed requirements but are passionate or knowledgeable about crypto.
- May ask candidates to complete job-related skills or work-style assessments.
- As an equal opportunity employer, does not tolerate discrimination or harassment based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic.