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About the Role

We are seeking a strategic, culturally fluent, and data-driven Influencer Marketing Lead to scale On's GTM roadmap for Sneakers, Apparel, and Special Projects globally. This role involves owning high-impact influencer marketing initiatives, providing strategic direction, and making key decisions to enhance On's brand presence. The ideal candidate will be adept at identifying and capitalizing on cultural influence opportunities.

Responsibilities

Lead complex GTM influencer marketing strategies end-to-end, including creative briefs, influencer deals, global launches, and post-campaign reporting.
Mentor and guide direct reports and collaborators, fostering an environment of trust, big thinking, and operational excellence.
Make key decisions and resolve complex challenges, creating clear and scalable paths forward.
Introduce fresh ideas while establishing smooth workflows and frameworks for scaling initiatives.
Share key data, cultural insights, and campaign learnings to improve global influencer partnerships.
Collaborate with Brand Comms, Brand Strategy, Digital, Media, and regional teams to ensure a unified global brand story with local relevance.
Manage budgets, contracts, payments, and financial tracking to ensure impactful investments.
Develop culturally forward initiatives that integrate On into street culture, fashion, and sports globally.

Requirements

10+ years in creator, influencer, or partnership marketing at a global brand or tier-one agency, with deep roots in street culture, fashion, footwear, or sports.
4+ years of experience leading people and teams, with a proven track record of talent development and cross-functional project guidance.
Demonstrated success in executing large-scale, complex, multi-region campaigns.
A natural problem solver adept at navigating fast-moving environments and resolving challenges creatively.
Ability to balance creative thinking with data analysis and budget management.
Exceptional relational intelligence for building authentic relationships with partners, creators, and internal teams.
Existing high-profile influencer relationships in sports, culture, fashion, music, etc. is a plus.
Frequent international travel is required.
Willingness to work European timezone hours.
Fluent in English.

Skills

Influencer Marketing
Partnership Marketing
Street Culture
Fashion Marketing
Footwear Marketing
Sports Marketing
Team Leadership
Cross-functional Project Management
Campaign Management
Budget Management
Data Analysis
Cultural Trend Identification
Relationship Building

Location

New York City

Work Type

Full-time

Experience Level

10+ years in creator, influencer, or partnership marketing
4+ years leading people and teams

About the Company

The On Creative Studio is the heartbeat of the brand — a global collective of thinkers, makers, and dreamers redefining performance for a new era.
The Brand Voice team is responsible for shaping how the On brand sounds, looks, feels and evolves globally, working across product storytelling, retail and brand moments.