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About the Role

Drive Performance Marketing, Paid Social, and Display Retargeting across eight European markets and four brands, working at the intersection of Digital Marketing, AI, Data, and Marketing Automation to build scalable campaigns reaching over 30 million monthly users.

Responsibilities

• Own and optimise Performance Marketing campaigns across channels such as Meta, TikTok, YouTube, Criteo and RTB House.
• Drive the adoption of AI and Generative AI to improve campaign performance, automation and marketing workflows.
• Build scalable marketing capabilities through feed management, conversion tracking, marketing automation and data-driven optimisation.
• Analyse campaign performance and translate data into actionable business recommendations.

Requirements

• 5+ years of experience in Performance Marketing, Digital Marketing or Paid Media, ideally managing feed-based campaigns across web and app.
• Proven experience integrating AI, Generative AI or AI-powered tools into marketing workflows.
• Strong analytical skills with a deep understanding of ROAS, CPL, CTR, CPM and CPC.
• Hands-on experience with Meta Ads, TikTok Ads, YouTube Ads, Display Retargeting and performance optimisation.
• Collaborative, hands-on mindset with experience working in international, cross-functional teams.
• Fluent in English.

Skills

• Performance Marketing
• Digital Marketing
• Paid Media
• Feed-based campaigns
• AI
• Generative AI
• Marketing workflows
• Meta Ads
• TikTok Ads
• YouTube Ads
• Display Retargeting
• Performance optimisation
• App Marketing
• App performance campaigns
• ProductsUp
• Channable
• AppsFlyer
• Adjust
• Google Tag Manager (GTM)
• Server-side GTM (sGTM)
• Conversions API (CAPI)
• Meta Events Manager
• SQL
• BigQuery
• Adverity
• QuickSight
• Analytics platforms

Location

• European markets

Work Type

• Full-time

Experience Level

• 5+ years

About the Company

• Join AutoScout24 Group and experience life in the fast lane.
• With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.