Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Okta is seeking a strategic and results-driven Senior Regional Marketing Specialist to support the planning and execution of regional marketing programs and initiatives for the Canada sales organization. This role is crucial for achieving ambitious revenue goals by executing impactful marketing strategies and demand generation programs that drive regional pipeline growth.
Responsibilities
- Work directly with the Senior Regional Marketing Manager for Canada as well as sales and sales leaders to execute integrated demand generation programs across events, digital, partner, and outbound channels.
- Manage logistics, communications, and be onsite at key events to ensure smooth operation.
- Coordinate with internal teams and external partners/vendors to develop marketing campaign assets, including creative, email sequences, curated content, and campaign offers.
- Keep projects moving on time and bring ideas to life.
- Support reporting efforts to evaluate channel effectiveness, program ROI, and overall regional funnel health.
- Use insights to guide future planning and improvements.
- Maintain and manage the team’s operational workflow using tools like Salesforce, Asana, 6Sense, and Splash.
- Develop target lists, create campaign briefs, and support sales enablement with materials tailored for SDRs and account executives.
- Conduct in-depth, data-driven evaluations of regional performance, delivering insights during forecast and pipeline review calls, quarterly business reviews, and strategic planning sessions.
- Work closely with partner organizations to design joint initiatives, leveraging partner strengths to enhance marketing programs and maximize pipeline impact.
- Track and report on the effectiveness of regional marketing programs, continuously optimizing strategies based on ROI and sales feedback.
Requirements
- 5+ years of regional or field marketing experience within a B2B enterprise environment
- 3+ years working in or with a partner marketing organizations
- Travel required: up to 30%
- Experience with Marketing Tools/Technologies (Salesforce, Tableau, Splash, Asana, Marketo, 6Sense)
Skills
- Marketing program planning and execution
- Demand generation
- Event logistics and management
- Campaign asset development
- Project management
- Performance reporting and analysis
- Marketing operations workflow management
- Sales enablement
- Data-driven evaluation
- Partner marketing collaboration
Location
- Canada
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $88,000—$121,000 CAD
Benefits
- Equity (where applicable)
- Bonus
- Health insurance
- Dental insurance
- Vision insurance
- RRSP with a match
- Healthcare spending
- Telemedicine
- Paid leave (including PTO and parental leave)
About the Company
- Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs.
- Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live.
- Find your place at Okta today! https://www.okta.com/company/careers/.
Equal Opportunity
- Okta is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.
- We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
- If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.
- Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.