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About the Role

We are seeking a sharp, results-oriented Marketing Manager to lead paid advertising, promotional campaigns, email marketing, and audience acquisition strategies. This role is crucial for driving museum attendance, memberships, event ticket sales, educational programs, retail sales, and fundraising initiatives.

Responsibilities

• Develop and execute integrated paid advertising campaigns for museum attendance, membership, events, educational programs, and retail sales.
• Manage advertising across Meta, Google Ads, TikTok, Reddit, Programmatic Display, OOH, and Radio.
• Lead media planning, audience targeting, budget management, campaign optimization, creative testing, conversion tracking, ROAS analysis, and performance reporting.
• Own the museum’s email marketing program from strategy through execution across all customer journeys.
• Build and manage campaigns for audience segmentation, automated customer journeys, membership lifecycle, exhibition launches, event promotions, donation appeals, newsletters, and promotional messaging.
• Drive continuous performance improvements through A/B testing, deliverability monitoring, and campaign performance reporting.
• Lead the promotional calendar across all museum departments and key initiatives.
• Coordinate cross-functional campaigns supporting exhibitions, announcements, fundraising events, programming, corporate events, educational initiatives, retail launches, seasonal campaigns, and sponsor activations.
• Measure, analyze, and optimize campaign performance against core KPIs.
• Develop executive reporting dashboards and deliver actionable insights and strategic recommendations to leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of digital marketing experience.
• 3+ years managing paid advertising budgets.
• Proven experience managing annual advertising budgets exceeding $250,000.
• Strong knowledge of Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking setups, and email marketing platforms.
• Excellent project management abilities.
• Strong copywriting and communication skills.
• Demonstrated ability to manage multiple complex campaigns simultaneously.
• Google Ads certification preferred.
• Experience with Shopify, Salesforce CRM, membership marketing, ticketing systems, event marketing, and marketing automation is a plus.
• Working knowledge of Adobe Creative Suite is a plus.

Skills

• Digital advertising
• Audience acquisition
• Data-driven storytelling
• Paid media strategy
• Email marketing
• Campaign management
• Budget management
• Performance reporting
• Analytics
• Project management
• Copywriting
• Communication

Location

• Remote

Work Type

• Full-time

Experience Level

• 5+ years of digital marketing experience
• 3+ years managing paid advertising budgets

Education Level

• Bachelor's degree in Marketing, Communications, Business, or a related field

About the Company

• The company is a museum focused on automobiles, design, and technology.