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About the Role

The Regional Leader of Marketing (RLM) is the marketing expert within their region, responsible for managing Area Leaders of Marketing (ALMs). This role oversees the training and development of ALMs in marketing acumen, program understanding, brand philosophies, marketing planning, and reporting. The RLM plans and executes regional marketing activities, including leading the negotiation and management of high-profile sponsorships, and collaborates with the Regional Business Unit team to set goals and ensure alignment.

Responsibilities

Recruits, hires, and trains exceptional Area Leaders of Marketing within their region
Manages a dynamic team of marketers, fostering collaborative and innovative team dynamics
Supports the individual development of all ALM’s within their region with continued training and development in identified growth areas
Acts as the regional level expert in marketing by working with the Regional Business Unit team to set regional-level goals and ensuring alignment and communication on all marketing-related initiatives
Develops and executes regional-level marketing plans annually, re-evaluating quarterly
Supports Area Leaders of Marketing with the development of restaurant and market-level marketing plans by brainstorming ideas, coaching on plan development, and reviewing and providing feedback on plans
Supports ALMs with the sponsorship process, including planning, negotiation, and partnership management, ensuring the approved sponsorship process is followed and maximized for the greatest benefit
Leads the sponsorship process for all high-profile sponsorships
Ensures all restaurants and markets have marketing support and acts as backup for any support gaps
Supports ALMs with on- and off-site market-level activities that support the brand and local community
Spends time in-person with ALMs, supporting their activities, restaurant visits, community partner outreach, and relationship building
Leads the planning and execution for high-profile new restaurant opening marketing plans and activities
Supports ALMs with new restaurant opening marketing planning and execution, including marketing plan development, pre-canvassing activities, on-site support for pre-opening and opening days activities, and post-opening marketing support
Enforces Raising Cane’s brand standards and marketing philosophies and ensures ALMs full understanding and adherence
Leads the development regional-level reporting and assists ALMs with weekly, monthly, and quarterly reporting
Collaborates with the RSO to influence the evolution of programs, systems, and processes
Works directly with RSO teams, to ensure the successful rollout of new campaigns, programs, initiatives, and tools, and leads the gathering of feedback to provide for continuous improvements
Supports activations and activities planned at the support office level as needed, along with ALMs

Requirements

8+ years of marketing experience
Previous experience leading and directing a team preferred
Field marketing experience in a multi-unit restaurant or retail environment
Strong people management skills, with a proven record of leading, coaching, and developing a team
Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
Self-driven, flexible, and highly energetic with strong written and verbal communication skills
Able to work effectively and efficiently both independently and collaboratively
Able to travel up to 80% within the designated area
Required to live within the assigned area
Able to work nonstandard hours, including nights and weekends, to support events and activities that promote the brand and restaurants within the market

Skills

Marketing
Team Leadership
Sponsorship Planning
Sponsorship Negotiation
Contract Negotiation
Relationship Management
Detail-Oriented
Organization
Priority Management
Self-Driven
Flexibility
Energy
Written Communication
Verbal Communication
Independent Work
Collaborative Work
Microsoft Excel
Microsoft PowerPoint
Microsoft Outlook
Microsoft Word

Location

Designated Area

Work Type

Full-time
Onsite

Experience Level

8+ years of marketing experience
Previous experience leading and directing a team preferred

Education Level

Bachelor's degree required (Marketing & Communications degree preferred) or relevant experience in a field marketing role

Salary/Compensations

$135,000 - $160,000 annually plus additional incentives

Benefits

Performance bonus
Discretionary awards
Full range of medical benefits
Financial benefits
Other benefits
401(k) eligibility
Various paid time off benefits (vacation, sick time, parental leave)

About the Company

Raising Cane’s Chicken Fingers® serves craveable chicken finger meals with a One Love philosophy.
Known for great Crew and cool Culture, following a Work Hard. Have Fun. philosophy.
Raising Cane’s is the fastest-growing chicken concept and on track to be a Top 10 Restaurant Brand in the United States.
Each Crewmember is important to our rapid growth and enduring success.

Equal Opportunity

All your information will be kept confidential according to EEO guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.