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About the Role

Bonial is seeking a CRM Manager France to drive customer engagement, retention, and campaign performance for the French market. This role involves planning, creating, and optimizing CRM campaigns across app and email channels, working with push notifications, in-app messages, and email newsletters to connect users with local offers and retailers. The position is part of a collaborative CRM team and offers the opportunity to shape user experiences and contribute to the digitalization of retail.

Responsibilities

Plan, create, and optimize CRM campaigns for the French market across push notifications, in-app messages, and email.
Take ownership of the French campaign calendar and ensure timely, high-quality campaign delivery.
Proactively drive initiatives to improve user engagement, retention, and overall user experience.
Write and adapt French CRM copy at a native-speaker level, ensuring clear, engaging communication aligned with the Bonial brand.
Collaborate with a Working Student supporting the French market, providing guidance and sharing knowledge.
Utilize Braze to set up, test, send, and analyze CRM campaigns.
Work closely with Operations, Marketing, Design, Sales, and Product to align campaigns with business priorities and clients.
Analyze campaign performance, derive insights, and continuously improve targeting, messaging, timing, and channel mix.
Support the development of automated and personalized CRM journeys for the French market.
Analyze user behavior, campaign results, feedback, and market trends to derive actionable improvements.
Ensure all campaigns are properly tested, localized, and compliant with internal quality standards.
Support Community Management activities for the French market, including responding to user feedback and app store reviews.

Requirements

Native-level French speaker with excellent writing and communication skills.
Fluent in English.
Experience in CRM, lifecycle marketing, email marketing, app marketing, or a similar digital marketing role.
Hands-on experience with CRM or marketing automation tools.
Understanding of how to create effective user communication across push notifications, in-app messages, and email.
Structured, detail-oriented, and comfortable managing recurring campaigns, deadlines, and multiple stakeholders.
Ability to work with data and translate campaign results into clear learnings and recommendations.
Good understanding of user needs, local market relevance, and engaging copy.
Proactive, collaborative, and confident working with cross-functional teams.
Experience with A/B testing, segmentation, personalization, or customer lifecycle journeys is a plus.
German language skills are a strong plus.
Experience with Braze is a strong plus.

Skills

CRM
Lifecycle Marketing
Email Marketing
App Marketing
Digital Marketing
CRM Tools
Marketing Automation Tools
Braze
Push Notifications
In-app Messages
Email Newsletters
Campaign Planning
Campaign Optimization
User Engagement
User Retention
Data Analysis
A/B Testing
Segmentation
Personalization
Customer Lifecycle Journeys
Copywriting (French)
Community Management

Location

Germany

Work Type

Full-time
Part-time
Mobile Work (up to 20% within Germany)
Work from abroad option

Experience Level

Mid-level

Benefits

Flexible working model
Modern office benefits
Regular team events
Opportunities for personal and professional development
High growth story
Innovation & tech focus
Strong support for professional development
Feedback culture
Free access to nilo.health (mental health app)
Partial subscription coverage for Urban Sports Club
Corporate pension scheme
Opportunity to engage in sustainability projects
28 days of holiday (increasing with years of service)
Extra day for specific occasions
Zen Rooms
Fully equipped gym in the office
Roof terrace
Free lunch when at the office
Free hot and cold drinks, fruit, breakfast, and snacks at the office
Visa sponsorship

About the Company

Bonial is a digital advertising partner for offline businesses, supporting retailers in their marketing activities and helping them find new audiences.
Bonial is part of Axel Springer SE and is a leading 'Drive to Store' partner in Germany and France.
Through platforms like kaufDA, MeinProspekt, and Bonial, the company connects millions of users with shops and brands.
Bonial is in a growth phase, scaling fast and transforming how people discover retail.
The company thrives in a high-performance, fast-paced environment with motivated, results-driven individuals.
Bonial empowers retailers to reach customers efficiently and effectively, aiming to 'Enrich local shopping for everyone. Everyday.'
Bonial aligns with the Axel Springer Essentials.

Equal Opportunity

Proud to be an equal opportunity workplace where everyone can show up as their full selves.
Committed to equal employment opportunity and to being a safe space regardless of race, religion, sex, sexual orientation, age, disability, gender, gender identity or gender expression.