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About the Role

The Content Strategist strengthens how AKQA communicates its work, ideas, and direction by developing campaigns, building editorial systems, and producing high-quality content that reflects the company's identity and future goals. This role elevates AKQA's work by unifying themes across projects, people, and capabilities to create a clear, consistent narrative supporting brand and business objectives.

Responsibilities

• Shape campaigns and content representing AKQA across owned channels.
• Collaborate with Marketing, Growth, Creative, and regional teams to understand priorities and surface strong stories.
• Translate case studies into persuasive client stories, identify strong angles in complex material, and connect themes for narrative consistency.
• Support leadership in communicating company direction through clear storytelling.
• Build and manage editorial foundations, including plans, calendars, and workflows, to ensure content alignment and coherence.
• Set clear goals and audiences, ensuring measurement reflects business priorities.
• Maintain editorial standards for tone, structure, and voice.
• Refine content with contributors to ensure accuracy, cohesion, and readiness for publication.
• Research, write, and produce content across various formats including opinion pieces, social campaigns, case stories, website copy, thought leadership, and scripts.
• Adapt content ideas to suit the strengths of different media.
• Edit content for clarity and precision, enhancing structure and intent while preserving the author's voice.
• Conduct interviews with subject experts and clients to uncover insights for stories.
• Ensure content is informed by cultural context, business relevance, and market trends.

Requirements

• Strong editorial experience, ideally from journalism, media, or corporate storytelling.
• Ability to write with clarity, simplify complex ideas, and craft engaging narratives.
• Confidence in interviewing subject experts and leaders and transforming insights into compelling stories.
• Understanding of digital publishing and multimedia formats.
• Strong visual judgment and ability to adapt content across channels coherently.
• Ability to develop content strategies and multi-channel campaigns.
• Skill in identifying narrative patterns across different pieces of work.
• Ability to find the real angle in early-stage or incomplete material and connect themes so stories reinforce each other.
• Editorial judgment to guide teams toward clearer, more effective storytelling that supports brand and business priorities.
• Awareness of cultural trends, industry shifts, and emerging technologies to sharpen story angles and maintain relevance.
• A work approach grounded in curiosity and initiative.
• Clear communication and strong collaboration skills across functions.
• Discipline in managing multiple priorities and raising issues early to ensure smooth workflow progression.

Skills

• Content strategy development
• Multi-channel campaign development
• Editorial systems management
• Content creation (opinion pieces, social campaigns, case stories, website copy, thought leadership, scripts)
• Interviewing
• Editing
• Storytelling
• Brand narrative development
• Digital publishing
• Multimedia formats
• Visual judgment
• Cultural trend analysis
• Industry shift awareness
• Emerging technology awareness

Location

• Hybrid

Work Type

• Hybrid

Experience Level

• Strong editorial experience

About the Company

• At AKQA, we believe in the imaginative application of art and science to create beautiful ideas, products, and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and experiences that capture the imagination, delivering impressive returns for our clients.
• WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Equal Opportunity

• AKQA is an equal opportunity employer and considers applicants for all positions without regard to particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.