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About the Role

Klub44 is a non-profit startup aiming to foster the potential development of young people through shared experiences and empower them to shape their own world. We also aim to radically transform school and vocational education. The Klub app provides young people with equal access to free leisure and career orientation opportunities. Non-school locations like youth clubs and cultural education centers can digitally communicate their offerings directly to young people via our app. The entire platform is gamified, encouraging users to discover their city and themselves while earning rewards.

Responsibilities

Plan and implement campaigns with a clear focus on KPIs: app downloads by young people and offer uploads by locations.
Develop digital and local initiatives with a low advertising budget (social media, creators, performance, OOH in the neighborhood).
Engage with target audiences to understand them and turn them into Klub ambassadors.
Build and maintain a vibrant community of youth facilities.
Attend and organize events, ranging from dunk contests to symposia on AI in youth work.
Implement email automation for product activation.
Further develop our brand and all communication lines, ensuring a youth-oriented, inclusive, and impact-driven approach.
Ensure a consistent brand presence across all channels.
Build and maintain a vibrant community of youth facilities via email marketing.
Collaborate closely with our neighborhood masters (young content creators) for content creation and activation.
Develop materials and simple communication channels to motivate partners (especially youth facilities) to upload offers.
Manage outreach and onboarding campaigns for youth facilities and schools.
Continuously analyze marketing data, derive concrete measures, and optimize funnels.
Work closely with the product team to develop user-centric features.
Build a small marketing team and manage external partners.
Work in close exchange with management, the youth advisory board, and product development.

Requirements

Experience in digital marketing & growth, ideally with a focus on young target groups.
Motivated by entrepreneurial challenges and a desire to personally contribute to fostering young people's potential.
Strong brand and communication skills (brand building, clear language, consistent appearance).
Data-driven approach with proficiency in analyzing metrics (funnels, tracking, deriving concrete measures).
Experience with agile methods and project management tools, with a 'hands-on' attitude.
Very good native-level German language skills.
Fluent English language skills.

Skills

Digital Marketing
Growth Marketing
Campaign Planning and Execution
Social Media Marketing
Creator Marketing
Performance Marketing
Community Building
Email Marketing
Brand Development
Content Creation
Data Analysis
Agile Methodologies
Project Management
German Language Proficiency
English Language Proficiency

Location

Hybrid

Work Type

Full-time
Hybrid

Experience Level

Mid-level

Salary/Compensations

€40,000 - €48,000

Benefits

Potential for 80% work time
Hybrid work model (3 days office, 2 days home)
28 vacation days

About the Company

Klub44 is a non-profit startup focused on fostering the potential development of young people through shared experiences.
The company aims to empower young people to shape their own world and radically transform school and vocational education.
The Klub app provides youth with equal access to free leisure and career orientation opportunities.
External locations like youth clubs and cultural education centers can digitally communicate their offerings via the app.
The platform is gamified, rewarding users for discovery.
Company values include: Loving, Activating, Connected, Playful, Honest.

Equal Opportunity

We expressly encourage people of all genders, religions, and sexual orientations to apply!