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About the Role

We are looking for a Senior Product Analyst with deep expertise in web and app analytics to drive data-informed product and growth decisions. You will solve challenging business problems using digital product usage and customer data to create the best digital product experiences. Your insights will drive user experience design, product development, and customer journey optimization, and you will provide professional-grade dashboarding and reporting for critical product and growth initiatives.

Responsibilities

Partner widely across the Senior Product organisation to set strategic priorities and promote evidence-based decision making.
Collaborate with cross-functional teams to gather requirements and define project objectives.
Utilize project management skills to plan and execute data-driven projects.
Design, implement, and analyze A/B tests and experiments to measure product feature impact and optimize user experiences.
Develop automated reporting and dashboards to democratize data access and enable self-service analytics.
Build sophisticated analytics solutions to define KPI trees, design measurement frameworks, and track product performance across app and web platforms.
Identify opportunities for product improvement and growth.
Leverage AI and automation tools to increase efficiency in data analysis, reporting, and insight generation workflows.
Communicate complex data and statistical concepts persuasively to technical and non-technical stakeholders, influencing strategic decisions.
Review implementations of multiple teams across domains as a technical expert, continuously improving deliverables.
Perform all other duties, as assigned.

Requirements

A BS or equivalent in business, computer science, mathematics, economics, statistics, engineering, or a relevant quantitative field.
Expert-level proficiency with Google Analytics 4 (GA4) / Snowplow, including advanced configuration and custom event tracking.
Experience with Mixpanel/Amplitude.
Advanced BigQuery experience required, including complex SQL queries, query optimization, data modeling, and working with large-scale datasets.
Advanced Python programming skills for data analysis, automation, and building analytical tools (pandas, numpy, etc.).
Strong Excel skills including advanced formulas, pivot tables, and data visualization.
Demonstrated track record of leveraging AI tools (ChatGPT, Claude, Copilot, etc.) to increase personal and team productivity.
Experience with data visualization tools such as Tableau, Looker, or Data Studio required.
Deep understanding of product analytics methodology like Cookie/Event tracking, user behavior analysis, and Event experimentation design.
Proficiency with descriptive and inferential statistics required.
Experience with dbt, Airflow, or other modern data stack tools preferred.
Previous experience in fast-paced product-led or consumer-facing technology companies required.
A minimum of 5 years' experience analyzing complex data in a business context, with at least 3 years focused on product or web/app analytics.
Proven ability to work autonomously and drive projects from ambiguous problem statements to actionable recommendations.

Skills

Web and app analytics
Google Analytics 4 (GA4)
Snowplow
Mixpanel
Amplitude
BigQuery
SQL
Python
pandas
numpy
Excel
AI tools
Tableau
Looker
Data Studio
Product analytics methodology
Cookie/Event tracking
User behavior analysis
Event experimentation design
Descriptive statistics
Inferential statistics
dbt
Airflow

Location

Berlin
New York City
Toronto, ON

Work Type

Hybrid
Remote

Experience Level

Senior
5 years' experience analyzing complex data in a business context
3 years focused on product or web/app analytics

Education Level

BS or equivalent in business, computer science, mathematics, economics, statistics, engineering, or a relevant quantitative field.

Salary/Compensations

$88,200—$98,200 CAD

Benefits

Box Discount - 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Dental benefits from day 1
Health Spending Account
Unlimited access to the Headspace app
25% discount on GoodLife fitness memberships
Generous vacation and PTO
Parental leave top-up program
Growth & Development opportunities
Team socials
Engaging company days

About the Company

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently.
This is a posting for an existing vacancy.
We are actively seeking to fill this position.

Equal Opportunity

With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.