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About the Role

As a Digital Marketing Manager, you will be responsible for customer acquisition across all digital channels to support Ecommerce and Retail. You will work with Marketing to amplify the brand through best-in-class creative and support brand awareness initiatives. Additionally, you will collaborate with the CRM team to support loyalty initiatives.

Responsibilities

• Own the digital customer acquisition strategy and grow the customer base via Paid Social Channels, SEO, PPC Channels, Affiliates, Digital Partners, and Display.
• Collaborate with the CRM team to support retention strategies and define effective targeting for acquisition.
• Lead digital planning sessions with external agencies to support the trading plan and achieve marketing objectives.
• Work with the ecommerce team to ensure digital marketing channels reflect trading needs.
• Collaborate with the studio/creative team to ensure content for paid digital channels aligns with channel best practices.
• Be a key contributor to the Digital Communication Strategy, working closely with Marketing to ensure acquisition needs are met.
• Manage Search, Paid Social, and Display agencies to ensure campaigns are on track, holding weekly meetings to drive improvements and actions for incremental sales, ROI, and industry trends.
• Manage Affiliates in-house.
• Define and execute the Organic Social strategy, working closely with the creative team to roll out engaging content and manage the community effectively.
• Develop and oversee the influencer and KOL strategy through Affiliates and Organic Social channels, collaborating with regional marketing leads for execution.
• Manage all aspects of campaign development on a day-to-day basis.
• Integrate an A/B testing strategy across channels.
• Identify opportunities to drive performance and build business cases for further investment.
• Collaborate with Brand Marketing to develop digital partnerships that drive brand awareness and conversion.
• Ensure all campaigns are tagged for effective reporting.
• Support Retail in driving footfall and in-store conversions.
• Provide weekly and monthly reporting on activity, KPIs, and budget.
• Support retail store openings with Google My Business location setup.
• Optimize feed management for Meta, TikTok, PPC, and Organic Search.
• Manage budgets.
• Maintain awareness of digital multichannel marketing trends and competitor activities.

Requirements

• Strong numerical skills and commercial acumen.
• Proven track record of success in digital customer acquisition and retention via paid channels.
• Well-versed in most digital channels, demonstrating strong analytical skills.
• Experience in managing and optimizing budgets effectively to meet key objectives within deadlines and budget.
• Strong understanding of best-in-class creative and format.
• Experience in driving traffic to converting pages by providing briefs and feedback to the ecommerce team.
• Some experience managing the digital landscape of a brand, including monitoring and managing online marketing policies internally and externally.
• Strong reporting skills and confidence to present cases supporting decisions and future strategies.
• Strong communication and relationship-building skills.

Skills

• Digital Marketing
• Customer Acquisition
• Retention Strategies
• Paid Social Channels
• SEO
• PPC Channels
• Affiliates
• Digital Partners
• Display Advertising
• CRM
• Ecommerce
• Content Strategy
• Paid Digital Channels
• Digital Communication Strategy
• Search Engine Marketing
• Organic Social Media
• Influencer Marketing
• KOL Strategy
• Campaign Development
• A/B Testing
• Performance Marketing
• Digital Partnerships
• Reporting
• Budget Management
• Feed Management Optimization
• Meta Ads
• TikTok Ads
• PPC
• Organic Search
• Google My Business

Location

• Fitzrovia, London

Work Type

• Full Time
• Fixed Term Contract (FTC)

Experience Level

• Digital Marketing Manager

Salary/Compensations

• Competitive

Benefits

• Private medical insurance covering pre-existing medical conditions
• Ability to add family members to medical insurance
• Online GP app with 24/7 appointments, available within 24 hours
• Cycle scheme participation for tax-exempt bike and/or accessories purchase
• Company pension scheme
• Orlebar Brown and CHANEL product discounts
• Employee-only sales
• Service award incentives
• 1-week office closure in August (paid leave)
• 25 days annual leave plus UK public holidays

About the Company

• Orlebar Brown (Chanel group) launched in March 2007, offering a tailored approach to men’s beach and swim shorts inspired by traditional trouser patterns with distinctive side fasteners.
• Collections are built into broader lifestyles imagined around Beach, Resort, Coast, and Sport, with multiple product releases throughout the year.
• The brand's purpose is to encourage, excite, and inspire everyone to ‘Holiday Better’.
• The brand has gained global recognition and is sold online, in over 30 O.B. stores, and through premier retailers and hoteliers worldwide.
• The business is built on relationships with international customers, striving to maintain these relationships and provide world-class service.
• Focuses on finding new customers and welcoming them to the O.B. community.
• Lives and breathes brand values: Tailored, Vibrant, and Brave.
• Team members define the company's identity and work ethic.
• Focused on creating an inclusive culture that nurtures personal growth and contributes to collective progress.
• Believes that the uniqueness of each individual enhances team diversity, complementarity, and effectiveness.

Equal Opportunity

• We strongly encourage your application, as we value the perspective, experience and potential you could bring to Orlebar Brown.