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About the Role
Zeta is seeking a Senior Director of Product Management to own the strategy and execution of its core programmatic platform. This leadership role sits at the intersection of technology, data, and go-to-market, focusing on unifying audience, inventory, and measurement capabilities.
Responsibilities
- Own the product vision and multi-quarter roadmap across DSP, SSP, and CDP, ensuring coherence across bid decisioning, audience activation, measurement, and attribution.
- Define and evolve Zeta's unified audience architecture, bridging first-party data, ZID-based identity resolution, and real-time signal enrichment.
- Drive the narrative around Zeta's competitive differentiation as the only independent stack with owned data, owned supply, and owned decisioning.
- Establish Zeta's measurement philosophy end-to-end, connecting media investment to business outcomes across impression, engagement, conversion, and revenue.
- Own the product strategy for closing the loop between measurement signals and campaign execution, ensuring performance data optimizes bid decisioning, pacing, and audience targeting.
- Define how Zeta translates advertiser campaign goals into platform-level optimization signals, with AI as the connective tissue.
- Partner with Athena AI teams to embed outcome-oriented intelligence directly into campaign workflows.
- Establish feedback loop architecture that connects impression-level data, conversion signals, and third-party measurement inputs into a unified performance intelligence layer.
- Define evaluation frameworks that ensure AI-driven recommendations are tied to client-defined KPIs and are explainable.
- Own the product strategy for omnichannel measurement spanning digital, CTV, and linear, enabling advertisers to plan, activate, and measure across converged TV environments.
- Drive integration with ACR data sources to enable cross-screen exposure measurement, frequency management, and outcome attribution.
- Define Zeta's approach to co-mingling first-party, second-party, and panel-based data for deduplicated reach and frequency reporting.
- Partner with data and engineering teams to build durable infrastructure for identity-linked TV measurement.
- Stay ahead of industry shifts in currency alternatives, measurement accreditation (MRC), and the evolving role of clean rooms in cross-platform attribution.
- Own the product vision for campaign analytics, audience insights, and cross-channel attribution, enabling clients to connect media investment to business outcomes.
- Define the roadmap for self-serve reporting and insights tooling, including role-based access, white-label capabilities, and API-first data delivery.
- Establish measurement standards that bridge Zeta's proprietary signals with emerging industry frameworks.
- Determine the strategy for integrating with third-party measurement partners and define how data from external execution platforms flows into Zeta's reporting and optimization layer.
- Partner with GTM, revenue, and client success teams to translate platform capabilities into compelling commercial narratives.
- Lead and mentor a team of product managers, establishing a culture of rigor, customer empathy, and outcome orientation.
- Influence C-suite product strategy and represent the Ad Tech platform in executive forums, client QBRs, and industry venues.
Requirements
- 10+ years of product management experience, with 5+ years in programmatic advertising, ad tech platforms, or marketing technology.
- Deep knowledge of the programmatic ecosystem — DSP/SSP mechanics, auction dynamics, identity resolution, audience segmentation, and supply chain integrity.
- Proven ability to define and ship complex, data-intensive platform products at scale.
- Experience partnering with AI/ML teams to embed intelligence into product workflows — including defining model requirements, evaluation criteria, and human-in-the-loop designs.
- Strong commercial acumen — able to connect product decisions to revenue outcomes and articulate roadmap priorities to enterprise clients and internal executives.
- Excellent communication and leadership skills; able to synthesize complexity and drive alignment across engineering, design, data, and GTM organizations.
- Experience leading and developing high-performing PM teams.
Skills
- Programmatic advertising
- Ad tech platforms
- Marketing technology
- DSP/SSP mechanics
- Auction dynamics
- Identity resolution
- Audience segmentation
- Supply chain integrity
- AI/ML
- Product management
- Omnichannel measurement
- CTV
- Linear TV
- Converged TV
- ACR data sources
- First-party data
- Second-party data
- Panel-based data
- Clean rooms
- Incrementality metrics
- Attention metrics
- Third-party measurement partners
- DSPs
- Social media advertising
- Search advertising
- Retail media
Location
- New York City
Work Type
- Hybrid
Experience Level
- Senior Director
- 10+ years of product management experience
- 5+ years in programmatic advertising, ad tech platforms, or marketing technology
Salary/Compensations
- $180,000 - $200,000
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee equity
- Flexible / hybrid work environment
- Employee discounts
- Virtual wellness classes
- Pet insurance
About the Company
- Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
- Through the Zeta Marketing Platform (ZMP), Zeta's vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
- Zeta's enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
- Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
- The programmatic industry is at an inflection point — identity deprecation, AI-driven optimization, and the collapse of the open web's trust stack are reshaping how buyers and sellers operate.
- Zeta's full-stack, data-owned position is genuinely differentiated, but realizing that differentiation requires product leadership that can think architecturally, execute operationally, and communicate commercially.
- This is a rare opportunity to shape the product strategy of an entire ad tech stack — not just a layer of it — at a company where the data, supply, and decisioning are all in-house.
Equal Opportunity
- Zeta considers applicants for employment without regard to, and does not discriminate on the basis of, an individual's sex, race, color, religion, age, disability, status as a veteran, national or ethnic origin, sexual orientation, gender identity or expression, or any other basis protected by applicable law.
- We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.