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About the Role

We are seeking a Principal Product Manager to define and build the future of Personalization at Optimizely. This role involves setting the vision and delivering it, owning how Optimizely personalizes experiences across all customer touchpoints, how brands use data to reach the right person, and how recommendation systems enhance those experiences. The goal is to lead the market and build the best personalization solution available by connecting Optimizely's existing product suite into a coherent, category-defining product.

Responsibilities

Set the vision, strategy, and roadmap for personalization at Optimizely.
Drive the personalization vision to reality through direct ownership and cross-functional influence.
Make prioritization decisions, ship products, measure customer lift, and achieve category leadership.
Define AI-native personalization, charting the path from assisted to autonomous personalization.
Understand the market and customer needs through direct engagement and competitive analysis.
Lead and mentor peer Product Managers, elevating their skills in strategy, discovery, and craft.
Partner with Product Marketing, Sales, Pricing and Packaging, and Customer Success to drive adoption.

Requirements

8+ years of Product Management experience, including senior or principal-level ownership of complex, cross-functional SaaS product areas.
Proven experience building market-leading products from vision to adoption and category leadership.
Demonstrated experience in personalization, recommendations, audience targeting, CDP, marketing optimization, or experimentation.
ML fluency to be a credible partner to data science.
Strong, forward-leaning point of view on AI and agents, with an understanding of where agentic and autonomous systems are heading.
Experience shipping AI-native product capabilities is a strong plus.
Exceptional customer discovery and cross-functional influence skills.
Ability to learn directly from customers and drive delivery across teams without positional authority.
A mentor and multiplier who elevates peer PMs.
A communicator who can engage with executives and engineering/design teams.

Skills

Product Management
SaaS
Personalization
Recommendations
Audience Targeting
Customer Data Platform (CDP)
Marketing Optimization
Experimentation
Machine Learning (ML)
Artificial Intelligence (AI)
Agentic Systems
Autonomous Systems
Customer Discovery
Cross-functional Influence
Product Strategy
Roadmap Development
Prioritization
Mentoring
Communication

Location

Global

Work Type

Full-time

Experience Level

Principal
Senior

Education Level

Bachelor's Degree or equivalent experience

Benefits

Own a category-defining surface.
Define agentic personalization from the front.
Shape one of the flagship expressions of our Opal-first AI strategy.
Solve a genuinely hard, full-stack problem spanning content, data, experimentation, and ML.
Scope and autonomy to do it right.
High visibility.
Work with a world-class team of engineers, designers, data scientists, and product thinkers.
Shape the evolution of Optimizely One.
A culture that's refreshingly human, curious, and collaborative.

About the Company

Optimizely provides AI-powered content creation, world-class CMS, and the industry's most trusted experimentation platform.
10,000+ brands including H&M, PayPal, and Zoom use Optimizely.
Recognized as leaders in MarTech by Gartner, Forrester, and IDC.
Has 1,600+ employees across 12 global offices.
Fosters a culture that is curious, collaborative, and human, with real conversations and big ideas.
Is shaping the future of marketing technology.

Equal Opportunity

Optimizely is committed to a diverse and inclusive workplace.
Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.