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About the Role

As Senior Marketing Manager, AI Growth & Partnerships, you will lead the development and execution of marketing plans to support the growth and adoption of the AI Growth & Partnerships (AIGP) portfolio. This involves identifying, developing, and scaling new opportunities at the intersection of research, technology, AI, and partnerships. You will translate business priorities into customer-focused marketing activities and content that drives awareness, engagement, customer acquisition, and commercial results, owning the end-to-end delivery of marketing programs from planning through optimization.

Responsibilities

Lead marketing planning and program delivery.
Develop and execute integrated marketing plans supporting the AI Growth & Partnerships portfolio growth objectives.
Translate business priorities, product innovations, and partnership opportunities into impactful marketing programs and campaigns.
Ensure marketing initiatives drive customer acquisition, engagement, adoption, retention, and commercial outcomes.
Own the end-to-end delivery of marketing programs and campaigns, including planning, execution, governance, performance measurement, and optimization.
Lead Account-Based Marketing (ABM) strategies for priority accounts and partners.
Track, measure, and report on marketing performance, providing insights and recommendations for optimization.
Support product launches and partnership marketing.
Lead marketing planning and coordination for new product launches, partnership announcements, and growth initiatives.
Partner with product, sales, and business teams to deliver coordinated go-to-market activities.
Establish clear campaign objectives, KPIs, and success measures for key initiatives.
Manage marketing timelines, deliverables, and stakeholder alignment.
Apply and cultivate innovation and creativity to identify new approaches that strengthen market impact and differentiation.
Drive content, sales enablement, and digital presence.
Develop and manage marketing content that supports awareness, engagement, customer education, and product adoption.
Partner with subject matter experts, product teams, and content specialists to create compelling customer-facing assets.
Leverage and demonstrate the ability to be multimedia savvy and create and optimize content across multiple formats and channels.
Lead the development and maintenance of sales enablement materials.
Collaborate with Sales and Commercial teams to identify content and enablement needs.
Leverage account insights, intent data, and customer intelligence to tailor messaging and marketing programs.
Manage and optimize the AIGP website and digital presence.
Utilize tech savvy and multimedia savvy capabilities to maximize the effectiveness of digital platforms, content delivery, and customer engagement.
Ensure consistent messaging, branding, and customer experience across web properties, campaign assets, and sales enablement materials.
Monitor content and website performance, using analytics and insights to continuously improve engagement, effectiveness, and business outcomes.
Coordinate execution across the research marketing division.
Brief and align specialist marketing teams on priorities, campaign objectives, audience needs, and expected outcomes.
Coordinate delivery across campaign marketing, content marketing, digital marketing, events, communications, and marketing operations.
Ensure consistency of messaging, customer experience, and brand standards across all activities.
Apply a global perspective to align programs with diverse audiences, markets, and stakeholder needs.
Identify and resolve execution challenges, demonstrating agility, innovation, and a focus on delivering results.
Measure and optimize performance.
Define and track KPIs to evaluate campaign and program performance.
Monitor marketing performance against agreed objectives and targets.
Analyze market trends, customer behaviour, and performance data to identify opportunities for optimization and operational improvement.
Prepare regular performance updates and recommendations for stakeholders.
Support reporting on marketing contribution to pipeline, adoption, and business outcomes.
Enable cross-functional collaboration.
Build strong working relationships across Product, Platforms & Solutions, Research Marketing, Commercial, and Corporate Affairs teams.
Facilitate alignment on marketing priorities, timelines, and deliverables.
Represent marketing requirements and customer perspectives in cross-functional discussions.
Support effective decision-making through data, insights, and performance reporting.
Foster a culture that cultivates innovation, encourages collaboration, and embraces diverse perspectives.

Requirements

Significant demonstrable experience in marketing, product marketing, growth marketing, or go-to-market execution roles.
Proven success delivering integrated marketing campaigns for complex products, services, or portfolios.
Experience working closely with product, sales, and business teams to execute marketing initiatives.
Strong track record of managing multiple stakeholders and projects simultaneously.
Ability to operate effectively within a global matrix organization.
Experience in technology, digital products, AI-related businesses, or innovation-led environments is advantageous.
Strong marketing planning, content marketing, campaign management, and execution skills.
Excellent stakeholder management and influencing abilities.
Ability to translate business and product priorities into clear marketing actions and deliverables.
Strong understanding of modern marketing disciplines, including demand generation, content marketing, digital marketing, customer lifecycle marketing, and performance measurement.
Experience with Account-Based Marketing (ABM) principles, including account segmentation, personalized engagement strategies, and sales and marketing alignment.
Excellent communication, presentation, and project management skills.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Strong organizational skills with attention to detail and delivery excellence.

Skills

Marketing
Product Marketing
Growth Marketing
Go-to-Market Execution
Integrated Marketing Campaigns
Stakeholder Management
Content Marketing
Campaign Management
Demand Generation
Digital Marketing
Customer Lifecycle Marketing
Performance Measurement
Account-Based Marketing (ABM)
Communication
Presentation
Project Management
Analytical Skills
Organizational Skills
Brand Management
Multimedia Savvy
Tech Savvy

Location

London
Dordrecht
Berlin

Work Type

Hybrid Working Model

Experience Level

Senior

Education Level

University degree in Marketing, Business, Communications, or a related field, or equivalent demonstrable experience.
Professional marketing qualifications are advantageous.

About the Company

Springer Nature is a leading publisher of research, publishing the largest number of journals and books and pioneering open research.
Through its leading brands, trusted for over 180 years, the company provides technology-enabled products, platforms, and services to researchers, health professionals, and educators.
The company's mission is to be part of progress, working together with communities to share knowledge and bring greater understanding to the world.

Equal Opportunity

At Springer Nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas.
We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish.
If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us at EMEACareers@springernature.com so we can make all necessary accommodations.