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About the Role

Product Marketing holds responsibility to be the core of business at CHANEL Japan Fragrance & Beauty Products Division, driving both brand equity and sustainable business growth. This requires a deep understanding of the skincare business in Japan, strong brand-building capabilities, and the ability to drive engagement and sales. Collaboration with internal stakeholders, leading local marketing mix strategy, and providing insights to the global marketing team are also essential.

Responsibilities

Develop and lead mid-term strategy to enhance brand image and sales
Analyze the competitive landscape to identify growth opportunities and gaps
Lead new product launch planning and demand forecasting, and supervise execution
Manage product lifecycle, assortment and pricing
Oversee VMD, SPM, merchandising guideline and visual asset
Ensure brand image, tone and positioning are consistently represented at every touch point
Support execute plan in partnership with Event, CRM, PR, Digital, Education, and Retail teams to ensure unity and execution quality
Manage/validate promotion expense and optimize return on investment
Elevate services and collaborate with key stakeholders
Creating and implementing presentations internally and to HQ
Manage and guide skincare marketing planner to align and engage in brand vision

Requirements

Experience in beauty product marketing for 5+ years
Prior experience in leading a team
Experience in product development or R&I is a bonus
Leadership that convinces many people and leads them toward a goal
Strong sense of responsibility and judgment
Ability to think analytically and holistically, fast-learning and flexible to deal with ambiguity
Excellent communication and interpersonal skills
Strong project management capabilities
Skilled in presentation and negotiation in both Japanese and English
Familiarity with digital marketing is preferred

Skills

Product Marketing
Brand Building
Sales
Marketing Mix Strategy
Market Analysis
Product Lifecycle Management
Demand Forecasting
Merchandising
Visual Merchandising
Digital Marketing
Project Management
Presentation
Negotiation

Location

Japan

Work Type

Full-time

Experience Level

5+ years

About the Company

Skincare is the biggest and important category in Fragrance and Beauty markets in Japan, where domestic brands have successively built the trust and now are becoming more competitive with new product technologies constantly updated.
At Chanel, Skincare products embraced a holistic vision of beauty by Gabrielle Chanel since 1927. Our mission is to elevate the luxury frontier of Skincare market, redefining excellence and sophistication to honor the profound impact of beauty in all the forms, and to build long-term relationship with customers over short-time growth.