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About the Role

Lead the digital marketing strategy for EDF Business and Wholesale Services (BWS), driving performance across digital channels, strengthening brand visibility, and enhancing customer engagement.

Responsibilities

• Lead and deliver BWS-wide digital marketing campaigns across web, paid media, email, social, and search channels.
• Own website optimisation, SEO, and GEO best practice to improve visibility, engagement, and conversion.
• Measure campaign effectiveness, analyse performance data, and implement continuous improvements.
• Provide editorial governance across digital content, thought leadership, podcasts, and social media channels.
• Collaborate with internal stakeholders and external partners to create consistent, customer-focused marketing experiences.

Requirements

• Deliver multi-channel digital marketing campaigns across SEO, SEM, email marketing, social media, and display advertising.
• Utilize marketing databases, analytics platforms, campaign performance analysis, and A/B testing to drive measurable outcomes.
• Manage website performance using tools such as Google Analytics, SEMrush, Peek.ai, and other SEO or Generative Engine Optimisation (GEO) platforms.
• Develop and govern website content, thought leadership, podcasts, and social media activity within brand and regulatory standards.
• Create integrated campaign and channel strategies that improve engagement, conversion, and commercial performance.
• Manage marketing budgets, forecast expenditure, and demonstrate return on investment.
• Lead, develop, and coach high-performing teams.
• Build trusted relationships and influence stakeholders across multiple business functions.
• Use customer insight and performance data to inform strategic decisions and optimise marketing activity.
• Manage agencies and external suppliers to deliver high-quality outcomes and value.
• Work with CRM platforms, including Microsoft Dynamics CRM, to support lead generation and lead nurturing.
• Create and manage digital content strategies including blogs, editorial plans, and podcast marketing.
• Work with modern website platforms such as Drupal and Sanity.
• Drive innovation through the adoption of emerging digital tools, trends, and technologies.
• Operate effectively within regulated environments while maintaining strong governance and brand compliance.

Skills

• Digital marketing
• Content creation
• Campaign management
• SEO
• SEM
• Social media marketing
• Email marketing
• Web analytics
• Performance analysis
• A/B testing
• Website management
• Content governance
• Budget management
• Team leadership
• Stakeholder management
• CRM platforms
• Digital content strategy
• Website platforms
• Innovation adoption
• Regulatory compliance

Location

• London, UK
• Exeter, UK
• Hove, UK

Work Type

• Hybrid
• Permanent

Experience Level

• Manager

Salary/Compensations

• £57,600

Benefits

• Annual bonus
• Market-leading pension scheme
• Customisable benefits
• Electric vehicle leasing
• Discounted gym membership
• Life assurance
• Tech vouchers
• Experience days

About the Company

• EDF is one of the UK's leading energy businesses.
• The company is driving the transition towards An Electric Britain.
• Success is Personal – it's your journey, powered by EDF.

Equal Opportunity

• Everyone is welcome at EDF; we're committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities.
• As a Disability Confident employer, we will support applicants requiring adjustments.