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About the Role
Lead demand generation strategy across global sales segments (North America and EMEA), driving integrated campaigns that generate qualified pipeline for commercial and enterprise sales teams worldwide. Build integrated campaigns within the B2B Enterprise marketing funnel, working closely with sales leadership, product marketing, marketing operations, and external media partners.
Responsibilities
- Own demand generation strategy and performance across global sales segments (North America and EMEA), driving core KPIs: target account engagement, intent progression, and pipeline generation.
- Directly manage and develop a Demand Generation Manager, setting priorities, reviewing campaign performance, and coaching toward pipeline outcomes.
- Plan, execute, and optimise integrated demand generation campaigns across regions, adapting programs to country- and segment-level nuances.
- Own strategy across channels including paid media (Google, LinkedIn, Reddit, programmatic), events, media partnerships, email, SEO/AEO, and outbound prospecting support.
- Partner closely with ABM, automation & sales enablement functions to deliver pipeline.
- Serve as a key strategic partner between sales and marketing leadership, translating field insights and campaign data into program-level recommendations.
- Establish and lead a structured testing agenda across the team, sharing insights that inform broader marketing strategy.
- Partner with marketing operations to ensure accurate tracking, attribution, and reporting across regions.
- Regularly report on regional and global program performance to marketing and sales leadership.
Requirements
- 8+ years' experience in B2B demand generation, performance marketing, or growth marketing, including experience managing or mentoring others.
- B2B Enterprise sales motion experience, in particular working on ABM campaigns that have taken accounts from net new to closed won.
- Experience with Named Account Lists and Look-Alike lists is highly desirable.
- Proven track record delivering pipeline through integrated programs across multiple regions or markets (North America and EMEA strongly preferred).
- Deep understanding of demand strategy across paid media, events, SEO/AEO, and outbound marketing support, particularly as it impacts all stages of the sales funnel.
- Strong commercial mindset with a clear understanding of how marketing influences deal progression and revenue outcomes across a global funnel.
- Hands-on experience with Salesforce and Marketo (or similar automation platforms).
- Strong analytical and testing mindset, with the ability to interpret marketing data, share performance results, and influence action across a cross-functional, cross-regional team.
- Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks.
- Experience in fintech, SaaS, or embedded payments is a plus.
- Familiarity with platforms like Demandbase, Google Ads, GA4 is a plus.
- Experience with GTM automation and AI marketing technologies is a plus.
Skills
- Demand Generation
- Performance Marketing
- Growth Marketing
- B2B Enterprise Sales
- ABM Campaigns
- Named Account Lists
- Look-Alike Lists
- Paid Media
- Events
- SEO/AEO
- Outbound Marketing
- Salesforce
- Marketo
- Analytical Skills
- Testing
- Fintech
- SaaS
- Embedded Payments
- Demandbase
- Google Ads
- GA4
- GTM Automation
- AI Marketing Technologies
Location
- London, UK
Work Type
- Hybrid
- On-site (2 days/week)
- Remote
Experience Level
- Senior
- 8+ years
Benefits
- Premium Private Medical and Dental coverage
- Generous time off program with additional “Floating Holiday days”
- Retirement savings program with company contribution
- Equity in a publicly-traded company
- Employee Stock Purchase Program
- Monthly stipend to support remote work
- Annual development stipend
- Family-forming benefits
- Up to 20 weeks of Parental Leave
- Wellbeing programs (Modern Health, HealthKick)
About the Company
- Marqeta is seeking a high-energy Senior Demand Generation Manager.