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About the Role

You'll run a growth and expansion design lab: a small, autonomous unit with one mandate — grow HeyMax's user base, anywhere in the world. That means the full growth surface: how new users discover and activate, how existing users deepen and refer, and how the experience flexes for markets and users we haven't designed for yet. You operate like a startup within the startup — pick the highest-leverage problem, ship an experiment, read the data, decide what's next.

Responsibilities

Own global activation, the entire journey from first touch to first value moment, designed to work for any user in any market from day one.
Own one experience, every market, through an adaptive design system where the product reconfigures itself around user state and market maturity.
Own compounding growth loops, including referral, sharing, and re-engagement mechanics built to scale across borders.
Own the lab's playbook, setting the growth agenda, running the experiment portfolio, and building the repeatable expansion playbook for the company.

Requirements

5+ years consumer product design experience with a focus on growth.
Experience owning an activation or acquisition funnel metric.
Ability to design state machines, not just screens.
Proficiency in using AI tools for prototyping, research synthesis, and copy variants.
Experience designing agent or copilot patterns is a plus.
Comfortable with ambiguity in markets you cannot visit.
Experience designing research-cheap ways to learn, such as fake-door tests, concierge MVPs, and remote unmoderated tests.

Skills

Product Design
Growth
Systems Thinking
AI Tools
Prototyping
Research Synthesis
Copywriting
Agent Design
Copilot Design
Market Research
Experimentation

Location

Singapore
Hong Kong

Work Type

Full-time

Experience Level

5+ years

About the Company

HeyMax turns everyday spending into travel. Users earn Max Miles on the things they already buy, and redeem them for flights, hotels, and experiences worldwide.
Founded in 2023, HeyMax is live in Singapore and Hong Kong — and building toward a product that works for anyone, anywhere in the world.