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About the Role

OrthoAtlanta is seeking an experienced and dynamic Marketing and Communications Manager to lead marketing, communications, and public relations efforts. This role involves developing and executing a comprehensive strategy to enhance brand, drive patient engagement, and support business growth, serving as the primary contact for all marketing initiatives.

Responsibilities

• Develop and implement strategic marketing plans aligned with business goals, ensuring consistent brand messaging.
• Monitor industry trends to identify new opportunities and best practices.
• Lead the production of high-quality, patient-centric content for website, social media, email campaigns, and digital ads.
• Create compelling patient success stories, videos, blogs, and infographics.
• Organize and promote community events and educational seminars.
• Lead strategic management of social media channels (Facebook, Instagram, X/Twitter, LinkedIn, YouTube).
• Engage with the online community to build a loyal following.
• Develop and execute strategic internal and external communications plans.
• Create content to inform employees and advise leadership on key issues.
• Assist with company events.
• Manage public relations by building relationships with media outlets, journalists, and community leaders.
• Collaborate with leadership to set and track marketing goals, budgets, and KPIs.
• Analyze the performance of all marketing initiatives and report on results.

Requirements

• At least 7+ years of relevant experience in marketing, social media management, or communications.
• Strong preference for candidates from the healthcare or multi-location organization sectors.
• Proven track record of driving brand growth and patient engagement.
• Experience in healthcare marketing and a solid understanding of HIPAA compliance regulations.
• Exceptional written and verbal communication skills, with the ability to tailor your voice for different audiences.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Skills

• Content marketing
• PPC advertising
• Social media platforms
• Microsoft Office Suite
• Social media tools
• Google Suite
• Adobe Creative Suite
• Web content management systems

Experience Level

• 7+ years

Education Level

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Master’s degree preferred

About the Company

• OrthoAtlanta is an Equal Opportunity Employer.

Equal Opportunity

• We are committed to a diverse and inclusive workplace.