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About the Role

OrthoAtlanta is seeking a data-driven Digital Marketing Manager to lead digital marketing initiatives. This role focuses on developing and executing a comprehensive digital strategy encompassing SEO, SEM, and digital advertising to enhance online presence, attract new patients, and drive business growth.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with organizational goals.
• Oversee all aspects of SEO, SEM, and digital advertising campaigns, ensuring consistent messaging and optimal performance.
• Plan, execute, and optimize all paid search campaigns with a primary focus on acquiring new patients.
• Manage budgets, bidding strategies, and A/B testing across various platforms to maximize ROI.
• Create and manage the overall SEO strategy, including keyword research, link building, and content optimization.
• Collaborate with content and web teams to ensure all SEO best practices are implemented and maintained.
• Oversee website updates to ensure content is accurate, timely, and optimized for search engines and user experience.
• Collaborate with web developers to enhance website functionality, mobile responsiveness, and overall site performance.
• Track, analyze, and report on key performance indicators (KPIs) to assess campaign performance, identify opportunities, and manage the digital marketing budget.
• Translate complex data into clear, actionable insights for key stakeholders and management.

Requirements

• A minimum of 5+ years of direct experience in SEO and SEM management.
• A proven track record of driving brand growth and patient engagement through digital marketing strategies.
• Experience in healthcare marketing with a solid understanding of HIPAA compliance.
• Proficiency with Microsoft Office, Google Suite, and web content management systems.
• Excellent analytical, problem-solving, and project management skills with a data-driven mindset.
• Ability to communicate complex digital concepts clearly and effectively to a variety of audiences.

Skills

• SEO
• SEM
• Digital Advertising
• Google Ads
• Meta Ads
• Digital advertising platforms (Display, Video, Retargeting)
• SEO tools
• Analytics platforms (e.g., Google Analytics)
• Tag management
• Microsoft Office
• Google Suite
• Web content management systems

Experience Level

• 5+ years of direct experience in SEO and SEM management

Education Level

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• Master’s degree preferred

About the Company

• OrthoAtlanta is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace.

Equal Opportunity

• OrthoAtlanta is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace.