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About the Role

Rippling Canada is seeking a Senior Manager, Demand Generation to scale demand generation efforts across Canada. This role involves owning ABM, webinars, events, SDR plays, direct mail, and other creative programs to generate and convert pipeline. You will invent new strategies, execute them end-to-end, and analyze performance with clarity. This position offers the opportunity to partner with a digital marketing lead and leverage central marketing resources, encouraging rapid experimentation, scaling successful initiatives, and career growth in a fast-paced environment.

Responsibilities

Develop and execute demand generation campaign strategies including promoted content, webinars, ebooks, field events, ABM, content syndication, and inbound/outbound sales activations.
Manage always-on programs and demand generation plays that ladder up to integrated campaigns.
Partner directly with Canada SDRs and AEs to ensure demand generation campaign success and gather feedback for iteration.
Build and run the customer marketing motion for Canada by highlighting customer success through case studies, webinars, and executive events.
Analyze campaign performance and its impact on funnel metrics to accelerate growth, including budget reallocation and optimization through testing.
Own marketing-sourced/influenced pipeline targets for demand generation channels in Canada.

Requirements

6+ years of experience with a proven track record in demand generation and pipeline growth within a B2B/SaaS hyper-growth technology environment.
Deep expertise across marketing channels such as gated content, paid ads, webinars, field events, and ABM, with a focus on driving leads and pipeline.
Demonstrated ability in end-to-end ownership, executing projects flawlessly (directly or through others) and learning from mistakes.
Clear and effective communication skills, adaptable to different audiences from individual contributors to executives.
Proven track record of achieving significant results through cross-functional collaboration.
Strong analytical skills to derive insights and inform strategic roadmaps.
Agility and speed in trying new ideas, pivoting when necessary, and scaling successful initiatives rapidly in a dynamic environment with shifting priorities and deadlines.
Native or business-level proficiency in French-Canadian (Québécois French) is strongly preferred.

Skills

Demand Generation
Pipeline Growth
B2B/SaaS Marketing
ABM
Webinars
Events
Direct Mail
Content Marketing
Digital Marketing
Marketing Operations
Customer Marketing
Campaign Management
Performance Analysis
Budget Management
Cross-functional Collaboration
Analytical Skills
Agility
French-Canadian Language Proficiency

Location

Canada

Work Type

Office-based (minimum three days a week)

Experience Level

Senior Manager
6+ years of experience

About the Company

Rippling powers some of the company’s fastest-growing product lines — spanning Global HR, Payroll, Employer of Record, Contractors and IT for multinational companies.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.

Equal Opportunity

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com