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About the Role

As our Senior Content Marketing Manager, Global Products, you’ll be the lead storyteller for Rippling's Global product suite. You’ll research Global HR leaders to find relevant insights and transform them into various content formats, from whitepapers to social videos. This role requires a blend of strategy and hands-on creation, including customer interviews, scriptwriting, research paper authorship, and on-camera presence. You will collaborate with the Core HR marketing team to leverage existing growth engines and create new opportunities.

Responsibilities

Become an expert on Global HR leaders by immersing yourself in the community to uncover insights and pain points.
Transform complex topics like global compliance into engaging stories and magnetic hooks.
Create and produce high-quality B2B tentpole assets, including reports and whitepapers.
Rapidly ship and test new video formats such as series, podcasts, social-first content, and webinars.
Own the Global content roadmap, setting the narrative and strategy to drive awareness and pipeline.

Requirements

Possess an experimental mindset with scrappy execution, moving fast and prototyping often.
Demonstrate exceptional writing and storytelling abilities, crafting content from blog posts to whitepapers.
Show a proven track record of building an audience through channels like YouTube, newsletters, or social media.
Have deep experience in storyboarding, scripting, and delivering on-camera content, making B2B video premium and engaging.
Exhibit a metric-driven approach, with a "nose" for virality backed by data analysis and iteration.
Bring a distinctive voice with energy, clarity, and taste, capable of pushing beyond standard B2B without losing credibility.
Encourage applications even if not all requirements are met.

Skills

Content Marketing
Storytelling
Video Production
Writing
Content Strategy
Audience Building
Data Analysis
B2B Marketing

Location

San Francisco

Work Type

Office-based
Hybrid

Experience Level

Senior

Salary/Compensations

Competitive salary + benefits + equity

Benefits

Competitive salary
Benefits
Equity

About the Company

Rippling's Global product suite spans Global HRIS, Payroll, BenAdmin, Employer of Record, and Contractors, representing a significant and fast-growing area for the company.
Rippling values having employees working in-office to foster a collaborative work environment and company culture.
Working in the office, at least three days a week, is considered an essential function of the role for office-based employees.

Equal Opportunity

Rippling is an equal opportunity employer committed to building a diverse and inclusive workforce.
We do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.