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About the Role

As our Head of Performance Marketing, you will build, coach, and lead a team responsible for generating high-quality leads and building pipeline via digital paid channels. This role is highly cross-functional, partnering closely with creative, content, growth, analytics, marketing operations, and GTM teams to drive growth across multiple product lines, buyer segments, and personas, accelerating growth from both prospects and customers domestically and abroad. The Performance Marketing team sits within the growth marketing org, a key driver of Rippling's trajectory. Success means diving in to land quick wins and identifying big bets to accelerate revenue generation.

Responsibilities

Develop the worldwide, multi-channel strategy for capturing demand across all of Rippling's products, balancing paid and organic efforts.
Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations.
Build an experimentation engine within your team to fuel scale and efficiency gains through testing and learning.
Establish the structure and processes to operate a centralized worldwide performance marketing team with stakeholders across geographies and product lines.
Build, mentor, and manage a high-caliber team of paid marketers and effectively manage vendors.
Collaborate cross-functionally to build and iterate on campaigns, partnering with growth stakeholders to share learnings and report on results.
Partner with analytics to create a measurement ecosystem to track leading indicators and KPIs throughout the funnel.
Pick up IC initiatives to maximize team impact, demonstrating a willingness to execute directly.

Requirements

8-12 years of experience, with at least 6 in performance marketing (less experience considered if proficient in building agentic workflows for performance marketing).
5+ years managing a team of more than 6 marketers.
Proven ability to execute flawlessly (directly & via others) and take projects across the finish line.
Clear and effective communication skills, adaptable to different audiences.
Track record of delivering outsized results by partnering with others cross-functionally.
Strong analytical skills to uncover insights and incorporate them into the team’s initiative roadmap.
Agility and speed in trying new ideas, pivoting when necessary, and scaling successes quickly in a fast-paced environment.
Ability to think beyond platforms to understand how domains capture incremental value.

Skills

Performance marketing
Demand generation
Digital paid channels
Paid social platforms (Meta, Linkedin, Tiktok)
Google SEM
Bing Search
ChatGPT ads
Display advertising
Youtube advertising
Affiliate marketing
Landing page optimization
Experimentation
Data analysis
Team management
Cross-functional collaboration
Budget management
Vendor management

Location

US-based

Work Type

Office-based
Hybrid

Experience Level

Senior
Leadership

Salary/Compensations

Competitive salary + benefits + equity

Benefits

Benefits
Equity

About the Company

Rippling is an equal opportunity employer committed to building a diverse and inclusive workforce.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
For office-based employees, working in the office at least three days a week is considered an essential function of the role.

Equal Opportunity

Rippling is an equal opportunity employer.
We do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.